May 20, 2024
Facebook Ads , Google Ads , This Week in Ad News
CTR vs. Pagerank, Google's Crackdown on Interstitials, and More...
AdStage Team 2 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF December 15, 2015
Shave Cost Per Conversion with Facebook’s Breakout Metrics
One of the most common questions I hear asked about Facebook Ads is, “how should I setup my ad sets?” At a macro level, the structure of your account should be able to provide clear views into performance at each level – exposing areas of opportunities and weakness. When asked this question, I often turn to... Read More.
IN THE NEWS
App Interstitial Ads: What Google’s Crackdown Means to You
In April, Google expanded its algorithm to include mobile-friendliness as a ranking signal...
Facebook Is Starting to Pitch Marketers on the Idea of VR Campaigns
Facebook sees virtual reality and its Oculus Rift goggles as part of the marketing future...
Facebook Expands Instant Articles Ads, Appeasing Publishers
Key changes include more ads per Instant Article, the option for Facebook-only campaigns for advertisers...
No Conversions Set? No Problem. AdWords Debuts Automated Smart Goals
New "Smart Goals" will now allow AdWords advertisers to target automated conversions...
Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally
Advertisers concerned that a three-second video view can now explicitly ask for more...
Google AdWords Drops Google+ Follower Count Extension
Google dropped the “followers on Google+” social annotation from AdWords ads as Dec. 10th...
LEARN SOMETHING NEW
The Never-Before-Seen AdWords Data Points...
Susan Waldes dives into the new Report Editor in AdWords...
RLSA Vs. Customer Match In AdWords: Similar But Different
Here are a few important commonalities and differences between the two products...
Google Adds Forecasting Data In AdWords Display Planner
See estimates for clicks and impressions based on budget and bid inputs...
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand...
3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign...
How to Create Instagram Ads Using Facebook Ads Manager
Instagram ads are available to most advertisers and they’re easier than ever to create...
INDUSTRY TRENDS
U.S. Online Advertising Hit $15 Billion Quarterly High: IAB
U.S. digital advertising numbers at $15 billion, a notable 23% year-over-year boost...
Click-through Rate (Ctr) Might Beat Pagerank for Google’s Top Search Results
Majority of clicks on organic listings landing on positions 1-10 (or 1-11)...
Is Google’s Search Market Share Actually Dropping?
Eli Schwartz shares his data on search engine market share and looks at how it's changing over time...
Get Smart About Personalized Marketing
Forty-six percent of consumers use multiple devices to accomplish a single task...
Trends for 2016: Six Predictions for What Will Happen
Here are eMarketer’s predictions for what will happen next year...
Has 'advertising' Swerved Toward Bad Word Territory?
According to Nielsen's 2015 report on "Global Trust in Advertising," trust is almost flat compared to 2013...