May 20, 2024
Facebook Ads , Yahoo Gemini , Google Ads , Microsoft Advertising , This Week in Ad News
Custom Audiences in Yahoo Gemini, Last Minute Tips For Holiday Ad Extensions, & More...
AdStage Team 2 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF November 24, 2015
My Treasure Trove of Free PPC Tools
There’s nothing quite like the feeling of running an ad campaign that generates gigantic returns. It’s what PPC pros thrive on. But let’s be honest, most of our days are spent doing repetitive, monotonous tasks – perfecting that campaign build, crafting variations of copy, or diving face deep into pivot tables... Read More.
IN THE NEWS
Yahoo Gemini Adds Custom Audiences For In-App Actions
Advertisers can now target users based on the actions they’ve taken in an advertiser’s own app...
Image Extensions Now Available In Bing Ads
Bing Ads recently announced the reincarnation of image extensions in search ads...
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
“We’re all in on search"[...] Rik van der Kooi, VP of advertiser and publisher solutions...
Facebook's latest targeting segment: Holiday shoppers
A new target segment from Thanksgiving to New Year’s Day – the holiday shopping season...
Publishers are taking the ad blocking battle up a notch
Ad blocking threatens to hit publishers' revenue streams...
LEARN SOMETHING NEW
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insights...
Facebook Custom Conversions: A Beginner’s Guide
The new Facebook pixel has frustrated and confused marketers...
Paid search and PPC: a super accessible beginner’s guide
A guide purely for the individual just entering the crazy world of search marketing...
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords...
Last Minute Tips For Holiday Ad Extensions
Three primary types of extensions you can use to boost your holiday promotions...
See Hour-by-Hour Trends In AdWords With Heat Maps
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs...
Unlocking The Power Of Descriptive Statistics For SEM & Beyond
Statistical principles that can help make your sense of and glean insights from your marketing data...
INDUSTRY TRENDS
Are Early Holiday Season Ads Effective?
24.5%, said they “somewhat agreed” that pre-Thanksgiving ads were effective...
Mobile video viewing is on the rise: Yahoo study
Smartphone video views are up 55% and tablet views up 48%...
Search Market Share In October 2015 Looks A Lot Like It Did In Oct. 2008
Google appears to have “stabilized” at roughly 64 percent market share...
Nine useful mobile stats from ClickZ Live: Chicago 2015
More than 51% of all digital time is now spent on mobile...
Are Sponsored Social Posts the Most Effective Marketing Channel?
Usage and effectiveness of social ads have also increased