May 20, 2024
Youtube Ads , Instagram Ads , LinkedIn Ads , The PPC Show , Google Ads , Microsoft Advertising , This Week in Ad News
Digital ad spends hit record highs in 2018
AdStage Team 1 minute read
This week in AdTech - Digital ad spends hit record highs; 2018 paid search trends to watch; and tips on LinkedIn ads.
Report analysis attributes the growth, in part, to the rise of the direct brand economy and the related increase in mCommerce.
Paid search trends to watch for the 2018 holiday shopping season
Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
Use Target Impression Share in Google Ads to increase brand awareness
Use this new Smart Bidding strategy in Google Ads to help ensure your ads are meeting a specific impression threshold.
Bing Ads improve ad engagement with updates to Expanded Text Ads
Bing Ads now supports a third headline, second description, and up to 90 characters in each description.
Instagram will remove fake likes and follows
Any fake likes and follows from accounts that use third-party services to get more engagement are going to now be removed using machine learning-powered moderation tools.
How evolving user patterns drive new ad experiences on YouTube
YouTube is adapting to viewing trends by testing ad pods, more self-directed discovery on the home feed, and allowing you to tailor your campaigns for connected TVs.
Before Spending Money On LinkedIn, Do This First
Optimize your company page, add company page followers, publish engaging content, and then sponsor your best content.