This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF SEPTEMBER 29, 2015

Interview with Viveka von Rosen

IN THE NEWS

Google Adds Dynamic Callout Extensions In AdWords
Dynamic callouts automatically pull business, product and service info...

Google Announces Customer Match
Customer Match marks the first time advertisers will be able to set bids...

Google Home Service Ads & Local 3-Pack on Same Results Page
For those who have been concerned about Google’s new Home Service...

Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Read more to...

Google Analytics Changes to Hourly Default View for Behavior Data
Google Analytics has made a new default change that details hourly...

Google Loses Appeal by Advertisers in Suit Over Ads on Error Pages
Ruling overturns lower court denial of class-action status for advertisers...

Study Finds YouTube Advertisers Pay For Bot Views
Researchers show that AdWords advertisers are charged for ad views...

Facebook Tops 2.5 Million Active Advertisers, Adds TV-Like Ad Buying
Facebook rolled into Advertising Week with news that it has reached ... ...

Facebook’s Ad Chief Boz Announces “Click To Message A Business” Ads
Today at TechCrunch Disrupt SF 2015, Facebook ad chief Andrew “Boz...

LEARN SOMETHING NEW

How To Perform Twitter Research To Improve Ad Performance
In this article, you will discover how to perform Twitter keyword and...

Twitter Rolls Out Video Cards For Mobile App Marketers
The app install ads feature video previews of mobile apps...

5 Ways To Revolutionize Your Ad Text With Google’s Location Customizers
Google recently added the ability to customize your ad based on...

Google’s Universal App Campaigns Now Available To All Advertisers
Enables Android app developers to promote app installs across Google...

3 Reasons to Stop Bidding on 90 Percent of Your Keywords
To bid or not to bid? That is the question. Use this guide to determine...

Harness The Power Of Ad Customizers With AdWords Scripts
Columnist Russell Savage explores a few ways AdWords scripts can...

Grow Your Audience, Business Intelligence Database with Google AdWords
Optimize your PPC ad campaign by effectively leveraging the...

Bid Boosting On Bing: Discover The Untapped Value
Are you using bid modifiers in your Bing Ads campaigns? Columnist...

Better Analyze Display Network Placements
Excluding placements. The activity we all love to spend time doing in our...

Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it...

Seniors On Social: Psychographic Targeting Hot House
Sometimes the conventional wisdom can get you in trouble. “My B2B...

INDUSTRY TRENDS

Holiday Advertising on Facebook: Benchmarks and Trends
The Facebook ads of e-commerce companies last holiday season drove...

Facebook Ad Revenues Expected To Grow 42 Percent in 2015
The latest from eMarketer suggests Instagram is set to take off in 2016...

Social Network Ad Revenues Accelerate Worldwide
Worldwide social network ad spending is accelerating even faster than...

Programmatic Direct Takes Majority of Programmatic Ad Dollars
US programmatic digital display ad spending will reach $15.43 billion this...

Desktop Search: Google May Have Peaked Last Year
Late this afternoon comScore released its monthly report on US desktop...

Google Search Is The 4th Most Popular App, Growing Faster Than Facebook
While not the hottest app in the news, Google Search usage and place...

Native Mobile Video Lifts Upper- and Lower-Funnel Metrics
Mobile video is a fast-growing ad format, and many brands are rushing...

AdWords Contributes to 20% of All Leads in Every Industry
One of the best ways to measure how your marketing efforts stack up...

Ad Blocker Usage Highest Among Key Advertiser Demos
Study by Sourcepoint and comScore shows younger audiences are more...