May 20, 2024
Instagram Ads , Facebook Ads , Twitter Ads , Google Ads , Microsoft Advertising , This Week in Ad News
Facebook Launches Lead Ads, Making the Most of Google AdWords Auction Insights, Mobile Searches Surpass Desktop, & More...
AdStage Team 2 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF OCTOBER 13, 2015
Facebook Unlocks Instagram Ads For All
When Facebook acquired Instagram in 2012, digital marketers certainly took notice. Many, like myself, were curious to see how the platform would be incorporated into Facebook’s expansive ad suite. Instagram ads were initially launched as an invite only managed buy, later releasing self-serve placements to a group of lucky closed beta testers this year. Read More...
IN THE NEWS
Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
Facebook makes filling out forms on mobile a two-tap process...
Facebook Testing Dedicated Shopping Area & “Canvas” Ads For Retailers
Facebook continues to push the Facebook shopping cart forward. Today...
No, What Facebook Hears On Your Phone Isn’t Triggering Ads
Is Facebook listening through your phone to target you with ads? No. But...
Twitter Testing YouTube-Like Video Ad Model With New Amplify Offering
The test will allow advertisers to show ads in organic videos and...
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements...
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
Deals expand reach for Bing Ads advertisers in search results on US...
Apple Removes Apps That Block Ads In Apps Over Privacy Concerns
Apps like Been Choice that install root certificates on users' phones have...
LEARN SOMETHING NEW
Another Deep Dive Into Auction Insights
This month we have an updated version of diving into Auction Insights...
New: Location In Ad Customizers Auto-Tailor Ads Based On Where Users Are
Use location data to highlight special promotions, inventory availability...
5 Ways To Revolutionize Your Ad Text With Google’s Location Ad Customizers
Google recently added the ability to customize your ad based on...
Adwords Campaign Tracking Without Going Crazy
Pay-per-click advertising generates vast amounts of data, which presents...
What Marketers Need To Know About Facebook’s New & Existing Product Ads
With a new Canvas ad format and a dedicated Shopping section...
How to Create Instagram Ads
Do you use Instagram for business? Interested in running ads...
How PPC Advertisers Can Leverage the Research Period This Holiday Season
Columnist Benjamin Vigneron shares thoughts and data on how to...
PPC Account Audit Survival Guide: Part 1
There are many reasons why you might want to perform a PPC...
INDUSTRY TRENDS
More Google Searches Across The Globe Now Occur On Mobile Than Desktop
Of all the worldwide search queries occurring right now on Google...
Mobile Programmatic Display Ad Spend to Eclipse Desktop
Programmatic advertising, the use of technology to automate the buying...
US Paid Search Ad Spend Growth Slows To 12 Percent
Seasonality and advertisers' reluctance to put budgets toward Gemini...
Industry Report: The State of PPC 2015/2016
See what the experts cared about in 2015 and what their top priority...
Online Sales Expected To Increase 6 To 8 Percent This Holiday Season
The National Retail Federation estimates solid retail sales growth this...
Amazon the Starting Point For 44 Percent Of Consumers' Product Searches
A new survey compares Amazon and search engine performance to an...
Pew Survey: Nearly Two-Thirds Of All Americans Use Social Media
At 90%, young Americans still are most likely to use social networks...
Newer Social Ad Venues Intrigue Marketers
Several fast-growing social media services began offering themselves...
Top 10 YouTube Ads In September: FIFA, Google Take Top 2 Spots
Last month's top ten YouTube video ads earned a combined 55,653,399...