Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF FEBRUARY 24, 2015

How to Engage Your Audience with Content on LinkedIn

LinkedIn has evolved into a hub for content marketing. In fact, 94% of B2B marketers publish content to LinkedIn, according to the Content Marketing Institute and Marketing Profs. Moreover, members engage with content 7x more than they do with job postings on LinkedIn. Read More...

IN THE NEWS

Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Facebook will give advertisers the ability to dynamically generate multi...

Facebook Product Ads Are NOT PLAs; New Dynamic Facebook Ad Format
Facebook officially announced this week that advertisers are now able to load...

Facebook Relaunches Marketing Partner Site
Rebranded site replaces the Preferred Marketing Developer program and...

Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls
Phone numbers display in the headlines and ad clicks prompt calls rather...

Google AdWords Launches New AdWords Features Page
Google AdWords has released a new feature that will make it easier for...

Google AdWords Launches Android App for Canadian Advertisers Only
Canadian Google AdWords advertisers can now download an Android app for...

Advertisers Can Target Children with Pre-Roll Ads in YouTube’s New Kids App
If you have been looking for a way to target children with online advertising...

Competitive Bid Opportunities Arrive On Bing
New tool allows advertisers to stack themselves up against the competition...

Drones Over Head in L.A.’s Valley are Tracking Mobile Devices’ Locations
It was only a matter of time before drones started monitoring signals from...

LinkedIn Rolls Out New “Lead Accelerator” Tool & More
Since acquiring Bizo last August, LinkedIn has now integrated Bizo's lead gen...

LEARN SOMETHING NEW

See All Of The New Google AdWords Updates On One Web Page
Google creates a new page that acts as a release notes document for...

7 Questions You Should Be Asking About New AdWords URLs
Changes to AdWords are nothing new coming out of the Google camp, but it...

3 New AdWords Automations You Can’t Afford To Miss
Columnist Frederick Vallaeys discusses some exciting recent developments....

Don’t Skip the Side of Sitelink Optimization
If asked, every search marketer worth her or his salt would likely claim to be...

PPC Pivot Tables & Charts: AimClear’s Deep in the Sheets
Continuing our pivot table series, this week’s episode of Deep in the Sheets...

7 Areas Where Your PPC Account Is Broken
Here are 7 areas to focus on where there can be the most opportunity to...

55 Questions to Ask Before Restructuring a PPC Account
If you are a pay-per-click manager, at some point you’re going to inherit an...

INDUSTRY TRENDS

Google Close Variant Exact Match Rate 52% Lower
In late-September last year, Google rolled out mandatory close variant...

The Latest PPC Trends: What You Need to Know
A variety of changes to the services offered by Google and Bing will impact...

72% Of Agencies Say Online Video Ads Are As Effective, or More, Than TV
After surveying 120 U.S. ad agencies, BrightRoll says client interest in video...

Travel Industry Sees Strong Facebook CTRs, Engagement
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth...

What to Look for from Facebook Ads in 2015
It’s clearer than ever that the future of Facebook ads is about getting ROI...

Cross-Device Targeting & Measurement Will Impact Digital Display Advertisers
When Oracle acquired data management platform (DMP) BlueKai in February...