Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF OCTOBER 14, 2014

Facebook Releases Audience Network

Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new offering and provide insights. Read More...

Sam Mazaheri | @sammmer

IN THE NEWS

Snapchat CEO Spiegel Says Untargeted Advertising Is Coming Soon
Snapchat, the popular mobile app for disappearing messages, is close to...

Ads Tied to Web Searches Criticized as Deceptive
Federal regulators last year told Google Inc., Yahoo Inc., and Microsoft...

Google Launches Custom Affinity Audiences For Display Ad Targeting
Today, Google announced it is rolling out custom affinity audiences aimed a...

AdSense Text Ads On Mobile Devices Get New Treatment
New look improves legibility and adds interactive element...

Bing Ads Makes Combined Tablet-Desktop Targeting Official
Tablet bid modifiers offer some added control compared to what's offered in...

Facebook Announces “Local Awareness Ads” For SMBs
Facebook introduced a new ad category principally targeting small business...

Twitter Fine Tunes Controls For MoPub Native App Advertising
Developers can now adjust the position and frequency of native app ads, an...

LEARN SOMETHING NEW

What To Do When The PPC Competition Plays Dirty
Contributor Pauline Jakober shares concrete steps you can take to combat...

Audit Your PPC Account in 20 Minutes Using AdWords Segments
PPC accounts can be complex and typically contain various layers of...

Optimizing Your Paid Search Bids Around The Holiday Rush
Retailers often underbid PPC campaigns pre holiday and overbid when the...

Know Your Platforms: AdWords vs. AdWords Express
Almost every business knows that they need advertising to succeed. Smart...

13 Reasons You Should Geo-Target PPC Campaigns
Multiple accounts that I manage daily use city or state specific geo-targeting...

6 Milestones For Successful PPC Campaigns
When I train new PPC hires, one of the questions they often ask me is, “How...

Getting Online Video Ads Right!
Videos ads are growing in popularity, and knowing how to do them right is an...

Ad Buyer’s Guide to Mobile Programmatic
The popularity of mobile programmatic advertising has recently soared. The...

How to Target Your Competitor's Followers with Twitter Custom Audiences
For a long time working with custom audiences meant that you would need to...

How to Drive More Website Traffic with Facebook Ads
Facebook drives by far the most social referral traffic to websites. According...

INDUSTRY TRENDS

What Facebook's Atlas Means for Brands and Agencies
Ad Serving and Tracking Technology Solves Two Big Problems for Marketers...

Holiday Ad Campaigns On Facebook Should Start Earlier Than You Think
New data from Marin Software shows user behavior on Facebook doesn't...

Survey Finds 54% Of Search Marketers Don’t Track Phone Conversions
Yet 63 percent say phone conversions are at least as valuable as web...

Is Google Stealing Your Brand Search Queries?
On 5 September, the Google Webmaster blog announced that we would “see...

#ppcchat - Everything Dynamic Ad Copy
Q1: What is your opinion on Dynamic Keyword Insertion? Why?...

2014 Holiday Shopper Research: Shopping Never Sleeps
This holiday shopping season will be our most connected ever, with devices a...

Local Carousel Search Results Increase Clicks on AdWords Ads Below
Many people aren’t fans of the local carousels that display in Google search...

CTRs Aren't Enough for Mobile Ad Measurement
Marketers only using clickthrough rates (CTRs) to measure mobile ad...

Will Measuring Mobile Ad ROI Ever Get Easier?
Four in five marketers are confident in ability to measure ROI—kind of...

What Does Your Retargeting Budget Look Like?
Marketers are the most likely to increase social retargeting spend...