This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF November 10, 2015

Twitter Targeting Tactics that Get Results

IN THE NEWS

Twitter Inc. Is Giving Away Advertising to Developers
Twitter's new tools allow developers to promote their apps for free, but why?...

Facebook looks to lure advertisers using mobile users' location data
Facebook is going to share foot traffic around brick-and-mortar stores...

With eyes on mobile and video, Facebook hits 1B daily active users
Facebook reported that 78% of its ad revenue now comes from mobile devices...

Google Testing AdWords Loan Referral Program With Lending Club
A small number of AdWords advertisers have received offers for loans...

Facebook will give video makers a cut of revenue
And why traditional publishers and media companies should worry...

Ad Tech Company Neustar Agrees to Buy MarketShare for $450 Million
MarketShare, an analytics firm, helps advertisers analyze ad spending...

Pinterest Pushes Buyable Pins to Android Phones
The company said there were more than 60 million Buyable Pins on the platform...

LEARN SOMETHING NEW

Programmatic Advertising & How It Can Drive Your PPC Forward
Programmatic advertising and how it can be part of your paid search strategy...

10 Things People Want To Know About AdWords, Direct From Google
Last month, AdWords product managers fielded questions at SMX East...

Tips For Getting A New Google AdWords Account Off On The Right Foot
Check out columnist Michelle Cruz's handy checklist for getting started...

Video Marketing Lessons From People Who Have Been There, Done That
Columnist Michael Litt highlights several successful video campaigns...

Easy Ways To Measure The Value Of Branded Campaigns
Pay-per-click brand campaigns have many benefits for advertisers...

Is That A Fact? 5 Principles For Proving That Digital Advertising Works
Five things to help marketers take advantage of this new, digitally driven world...

Three things advertisers should consider about Yahoo and Google’s deal
Yahoo has the ability to serve Google search results up to 49% of the time...

3 Tips To Maximize Your Facebook Ad Images
We’re always looking for ways to optimize the impact and quality of our ads...

INDUSTRY TRENDS

The 5 Reasons Paid Search Will Be Second Behind Display...
Spend on display ads is projected to surpass that of search ads in 2016...

Are Millennials Speeding Up The Slow Death Of Interruption Marketing?
Millennial consumers want a more honest and direct dialogue with brands...

Adobe Predicts Online Holiday Sales To Hit Record $83B
This holiday season will see an 11% year-over-year increase in online spend...

How paid search marketers can prepare for the 2015 holidays
Paid search advertising spend for Black Friday began to surge...

Study: The Content That Compels People to Buy
Content types most likely to appeal to consumers during the buyer journey...

Buy Buttons: The Next Step in Social Commerce
Social commerce seems to reinvent itself year after year...

Ad Blockers and the Next Chapter of the Internet
Increase in Ad Blocking Correlates with Growth of "Retargeting"...

Young Adults More Likely to Own Smartphone Than PC
68% of US adults ages 18 and older own a smartphone...