This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF December 29, 2015

Larger Canvas with Rich Media Sponsored Updates

IN THE NEWS

FTC has released new guidelines for native advertising
The move from the FTC comes after concerns that consumers are being misled by ads...

Twitter is testing curated headlines – how the move will impact marketing strategies
Twitter is testing displaying tweets based on curation rather than organically...

IAB raises concerns over new FTC native ad guidelines
IAB has given the new FTC guidelines on native advertising a mixed review...

Google Testing New Style of Local Home Services Ads
Google is testing a new style of home service ads...

LEARN SOMETHING NEW

How New Adwords Structured Snippets Can save You Time & Marketing Budget
This new update gives ads more space in the SERPs...

Getting Twitter Ads Access As An Agency
Account access is one of the first steps in most agency/client relationships...

The Six Quality Score & Ad Rank Questions Everyone Has For Google
People have lots of questions about ads quality, Quality Score and Ad Rank in AdWords...

6 Ways to Use Clarity to Improve Your Conversion Rate
What Is Clarity and Why Should You Care?...

INDUSTRY TRENDS

Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Yahoo and Microsoft are continuing to nibble away at Google's massive search market share...

A mere 42% of more than 3B impressions were verified as human: Study
According to CEO Ben Trenda, the average lifespan of a bot is four to six days...

Can You Guess What Was The Most Shared AdWords Content In 2015?
Columnist Frederick Vallaeys recaps the hottest AdWords articles of the year.. .

16 insiders weigh in on digital marketing in 2016
From personalization to augmented reality, these trends will shake the ad industry...

Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
From new deals to more data to changes in what a conversion is...