Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF MAY 26, 2015

In every practical sense, Twitter Tailored Audiences is a way to enhance your targeting on Twitter. It’s very similar to Facebook Custom Audiences. Here are the three use-cases for Twitter Tailored Audiences: Retargeting, Targeting Similar Users for Top of the Funnel Campaigns, and Exclusion Targeting. Read More...

IN THE NEWS

Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google...

Google AdWords With Matching Sitelinks & Descriptions
I came across this unusual Google AdWords ad, and it definitely caught...

Twitter’s Objective-Based Ads Are Now Available To All Advertisers
Company officially launches beta program that it says has helped...

Pinterest To Greatly Expand Advertising Solutions This Summer
After a slow and methodical introduction of advertising to the social...

LEARN SOMETHING NEW

5 Incredibly Effective Facebook Ad Targeting Tips
When it comes to paid advertising, Facebook is king. There’s no other...

Facebook Ads: 9 Factors That Impact Cost Per Conversion
There are nine main factors that impact cost per conversion when...

8 Experts Share Their Favorite Strategies for Facebook Ads
When 2015 started, there were two predictions swirling around in the...

Giving PPC Tactics Essential Support
Many businesses look to paid search to kick-start their online marketing...

Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when...

Concatenate: The Ultimate Excel Function for Managing PPC Campaigns
There are lots of Excel functions out there that can make managing and...

Delivering the right information in your ads
Now more than ever, people search online to find things nearby...

3 Overlooked Retargeting Strategies For Retailers
While Gibson was talking about the relationship between technology and...

INDUSTRY TRENDS

Bing Ads Releases Studies On Retail And Travel Brands
Bing Ads analyzed where people click when a brand ad shows and...

Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
75 percent of viewers need at least 3 seconds to recognize the brand...

US Financial Services Industry Digital Ad Spend Passes $7 Billion
The financial services industry is the third-largest in the US in...

US Auto Industry Ahead of the Pack for Digital Ad Spend
The US automotive industry will spend $7.30 billion on digital advertising...