Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF OCTOBER 28, 2014

The Beginner’s Guide to Success with LinkedIn Ads

LinkedIn advertising is a very different beast within the ad campaign jungle. As the PPC advertising  industry goes, LinkedIn Ads is the angsty teenager – difficult to work with at times, but the targeting is hands-down the best for reaching business-facing customers, and it exposes your ads to the most qualified traffic from any source. In short, it’s a gold mine if you can figure it out. Read More...

By AJ Wilcox | @wilcoxaj

IN THE NEWS

Facebook’s PMD Program Lands A New Name & Revamped Structure
Facebook Preferred Marketing Developers program to be rebranded as...

AdStage Adds Twitter Ads Support, Multi-Account Management To Platform
Self-service digital ad management platform, AdStage, today, announced...

Bing Ads Delivers An “Accounts Summary” For Managing Multiple Accounts
Agencies and advertisers can navigate between accounts and get an...

Bing Ads Scheduled Maintenance on Sunday from 11-12pm PT
On Sunday, November 2, some Bing Ads systems will be unavailable from...

Bing Ads Improves Speed, Bidding, and Targeting
In a partnership with American Express, Bing Ads has launched a marketing...

Bing Ads Adding Third Party Publishers in AdSense-like Program
Bing Ads is planning to add quality third party publishers to their network to...

Bing Ads Launch Universal Event Tracking Tags
Nishant Gupta from Bing Ads announced Universal Event Tracking at the...

Google+ Pushes “Promoted Posts”
While not a new feature, +Post ads have only made a subtle appearance until...

Google Shutting Down AdSense Direct Test
Feature allowed publishers to sell AdSense inventory directly to advertisers...

Twitter Redesigns Twitter For Business Site
With new look and reorganized content, Twitter updates its business hub for...

LEARN SOMETHING NEW

How to Run Facebook Ads for an E-Commerce Site
Facebook has a vast potential for businesses. But it can be difficult and...

Facebook Ads: Lessons From the Trenches
OK, enough with the random "war time meets Pirates of the Caribbean"...

How to Get More Out of Facebook Ads
Do you use Facebook to promote your business? Are you struggling to find...

Are You Avoiding These 3 Trouble Areas in International PPC?
You’re the PPC director of your brand’s U.S. division and one day, you ...

5 Tips For PPC Success in the Health & Supplement Vertical
The Health and Supplements vertical for PPC is complex as it is heavily...

How To Run PPC Accounts in the Cutthroat Healthcare Vertical
One of the unique components of the healthcare industry, is that it’s one...

Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical...

PPC Insights for the Tourism & Travel Industry
When I think of the many industries that see success in paid search...

PPC Tips For The Software and Technology Industry
The software and IT industry can be challenging in the PPC advertising...

Cutting-Edge Tactics To Spy On Your PPC Competition
Competitor research is important in the ever-changing and highly...

Pivot Table Magic: Improve CTR in 5 Easy Steps
In today’s article I’ll be teaching a new skill in pivot table mastery which will...

INDUSTRY TRENDS

What Apple Pay Means For E-Commerce Marketers
What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon...

Mobile Ad Revenues Soar as Search and Directories Flatten Out
Internet ad revenues have reached a historic half-year high at $23.1 billion...

Android Closing Gap In Mobile Ad Revenue, Up 3% In Q3 To 41.8%. [Report]
Opera Mediaworks report also finds mobile video ad impression share has...

Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models
The Digital Advertising Alliance (DAA), a consortium of online advertising...

Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
In my previous posts about Panda, I’ve hammered one important point over...

Disney Dominates Halloween Keyword Ad Spend
Disney characters still reign supreme when it comes to Halloween costumes...

Digital Publishers Push Custom Advertising Ahead Of Display
Publishers looking for new digital dollars have homed in on native and custom...