Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF FEBRUARY 3, 2015

How Heatmaps Can Optimize Your Conversion Rate

Landing pages can really make or break your ad campaign. That’s because so much can go wrong once potential customers reach your website. There are dozens of potential points of failure between the point they arrive on your landing page and the desired conversion action you want them to take. Read More...

IN THE NEWS

Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds
The social bookmarking site is accelerating its advertising efforts in the U.S...

Google Will Retire “Other Interests” Display Network Targeting Feb 17
An Upgrade Center will roll out to manage bulk campaign changes to affinity...

Quickly See AdWords Performance By Search Query Length In Analytics
A new Word Count Query dimension in Analytics lets advertisers quickly...

Google Analytics Simplifies Remarketing Set Up With “Instant Activation”
To improve implementation success rates, Google auto-enables...

Google Analytics New “Trash Can” Feature Saves Deleted Data
Views, properties and accounts can be recovered up to 35 days after being...

Bing Ads Reduces Campaign Reporting Lag To 1 Hour
Impression and click performance data is now delivered much faster...

Reporting Remodel Coming to Bing Ads
Reporting in Bing Ads is getting remodeled.  We’re aiming to help you easily...

Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device
Twitter's native video product will accept clips up to 30 seconds long; the...

Exporting, Bulk Editing, Overlap Targeting and More Come to AdStage
This month in AdStage: Reach niche audiences with Facebook, create...

Save Time Managing LinkedIn Ad Campaigns with AdStage Bulk Editing
Have you ever needed to make a change across multiple campaigns at...

LEARN SOMETHING NEW

Navigating The Modern Ad Serving Stack, Part 2: Programmatic Direct
What if you could automate the drudgery of direct buys while retaining...

The Real Performance We’ve Seen With Ad Customizers
Although the conversations about ad customizers began a few months ago...

No Banner Ads? No Problem: 3 AdWords Image Ad Tools
In my last post I outlined three tips for targeting on GDN that some...

Analyzing AdWords With Analytics Treemaps
Toward the end of 2014 the Treemaps report was released within Google...

3 Steps To Optimizing Local Paid Search
Columnist Benjamin Vigneron explains how to localize your messaging and...

Negative Keywords Geek Out: Proactive and Reactive Approach
In my recent post on SEW, "5 AdWords Optimization Checkpoints You May...

Using Basecamp for Effective Paid Search Management
We all know how critical it is to be an organized account manager. When...

The Best Ads Testing Metrics for Lead Generation Campaigns
There are many metrics you can test by; however, the best testing metrics...

Back to Basics – Goal Reports in Google Analytics
Every website has a purpose, including small steps for users to complete as...

The Definitive Guide To Pinterest For E-Commerce
How can retailers optimize their website and marketing strategy to get the...

How to Drive Social Media Traffic to Your Landing Pages
Many companies strive hard to grow their social media followers, but those...

INDUSTRY TRENDS

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl
Digital's premium placements look like a bargain compared to TV...

The Role of Search and Social for Super Bowl XLIX Advertisers
This year a 30-second ad spot during Super Bowl XLIX was estimated to cost...

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl
Custom-made tweets and videos are changing the game...

Native Advertising Budgets Will Rise In 2015, Say Marketers
Still, most marketers devoted just up to 5 percent of their budgets last year to...

Google Revenues: $18 Billion For Q4 But CPCs Down Again
Paid clicks grew but slowed; CPCs declined based on apparent mobile...

Big Digital Marketing Resolutions For 2016
According to columnist Alistair Dent, it's too late to plan for this year -- so get...

Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains [Report]
Revenue rose 50 percent year-over-year, just beating out Black Friday's...

Adobe Finds Google's CTR Growing Faster Than Its CPC
Google’s click-through-rate (CTR) growth is outpacing its cost-per-click...

Marketers Dish on Which Brands Are Truly Killing It in Mobile
Intuit, McDonald's, UPS get shout-outs...

Yahoo Reports $1.1 Billion In Revenue From Mobile, Video, Native & Social
CEO Marissa Mayer says company's mobile strategy and focus "Has...

Firefox Deal Continues To Boost Yahoo As US Search Share Grows In January
Switchbacks aren't happening says metrics firm, which recorded new gains...

Facebook Earnings: Social Network Checks In With Its First $10-Billion+ Year
Facebook reports $3.85 billion in Q4 revenue; monthly active users now total...

Facebook Now Gets 3 Billion Video Views A Day
Video views on the network have tripled since September...