This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF OCTOBER 6, 2015

How to Create Gmail Ads in AdWords

IN THE NEWS

New Adwords Audience Insights Report Dives Deeper Into Demographics
Google VP Brad Bender says the new tool - which includes details like...

Easier Access To Negatives And Search Terms Now In AdWords
A handy addition of two new buttons makes navigating keyword...

New AdWords Customer Match Beats Out Facebook Custom Audience
Last week, Mark reported on a new AdWords feature called Customer...

Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
System will automatically resize, reshape -- and even re-color -- ads to...

Google Display Network Will Charge Only For Ads That Are Viewed
In the next several weeks, Google will move all CPMs to viewable CPMs...

YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos
Soon brands and retailers will be able to run contextually relevant...

Bing Ads Updating Segmentation Reporting: Call For Early Testers
Access segmentation reporting from the campaigns tables rather than...

Bing Ads Editor Gets An Update With More Horsepower
Faster processing speed for accounts of all sizes promised with...

Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants
Three months after launch, Pinterest brings Bigcommerce, Magento...

Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features
The update makes for a more intuitive implementation. Current ...

Amazon Text Ads To Be Discontinued
Amazon Text Ads were announced just a short time ago, and yet the...

Snapchat to launch sponsored selfies
Snapchat is preparing to launch a new advertising format that will allow...

Ad Block Plus to Set Up Independent Board to Determine Acceptable Ads
Ad Block Plus is making a major change with how it decides what ads...

LEARN SOMETHING NEW

How to Use Google's New Customer Match Feature
The latest advancement in personalization, Google's new Custom Match...

How To Resolve Issues With Flexible Bid Strategies In AdWords
Experiencing performance issues with AdWords that you can't explain...

Optimizing Bing Shopping Campaigns – Part 1
While shopping ads share the same SERP as keyword-based text...

5 Ways Conversion Reporting Could Be Misleading Your Optimizations
Are you confident the conversions being reported in your account are...

How I Saved $1M Using Negative Keyword Lists
Is it worth it to use negative keyword lists? Columnist Carrie Albright...

3 Experts Share Their Secrets For PPC Success During The Holidays
Columnist Frederick Vallaeys recaps a session from SMX East in which...

Naming Your Campaigns: The Unsung Hero of PPC
Are your PPC campaign names confusing and disorganized? Check...

9 Budget Magic Tricks to Optimize PPC Accounts
Columnist Frederick Vallaeys recaps a session from SMX East in which...

4 Things Fantasy Football Can Teach You About PPC Management
It’s that time of year, ladies and gentlemen. Pumpkin spiced everything...

5 Ways You Aren’t Using Facebook Ad Reports
Are you using Facebook ad reports to their full potential? Here are...

A Deep Look at the Brand New Instagram Ads
Instagram recently announced some exciting new changes to their..

The Ad-Blocking Holiday Diet
As the debate surrounding ad blocking heats up, columnist James Green...

INDUSTRY TRENDS

Social Ad Spending Predicted to Grow to $24.2 Billion by 2016
It should come as no surprise that the use of ad blocking software...

Smartphones Still for Browsing More than Buying
Mobile devices now account for nearly half of traffic to retail ecommerce...

Consumers More Likely To Trust TV Ads Than Online Video & Search Ads
Sixty-three percent of consumers surveyed said they trusted TV ads...