Based in Denver, Inflow is an inbound agency that provides complete digital marketing services to global clients. One of the world’s largest event management companies chose Inflow to manage its global online advertising efforts across its audiences in Australia, Dubai, Germany, Singapore, United Kingdom and the United States. The paid team is primarily responsible for promoting nearly 1,000 regional conferences annually with Google AdWords, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Inflow previously used a solution that supported Google AdWords optimization. However, the paid team at Inflow quickly realized that it was far too inefficient to continue using that platform. As more events required promotion, the amount of reporting for each office quickly became extremely time consuming. Because of the magnitude of this account, Inflow needed a solution that would not only centralize all of the client’s ad accounts, but also streamline organization, workflows, and reporting.

Solution

Inflow selects AdStage to manage, optimize, and report on all of the global ad accounts for its client, the leading event management company. Because the client has a global presence, its six offices each had separate ad accounts on different time zones. Because the native networks did not offer a simple solution to accommodate the time zone variances, the Automated Rules in AdStage made it extremely easy for the team to set-up dayparting on AdWords, LinkedIn, and Twitter.

When measuring the performance of the campaigns in AdStage, Inflow was able to easily create, customize, and schedule reports across all five networks in AdStage. The AdStage Global Dashboard provided the agency a stunning birdseye view of cross-network campaign performance that could be easily customized and instantly saved as a PDF file for the stakeholders to review.

Results

With AdStage, Inflow experienced a significant time savings, which allowed them to focus on growing their client’s account.

• Setting up dayparting with Automated Rules on AdStage saved the agency 5 hours per week from having to manually login to each network, pause, and unpause each campaign. Showing ads only during peak hours led to a 28% increase in conversion rates and a 31% decrease in CPA.
• The AdStage Global Dashboard was easy to customize and showed cross-network performance, which saved the team 4-6 hours per week of aggregating the reports from 5 different networks across 6 separate offices.
• With the extra time saved, Inflow was freed up to analyze more campaigns for the numerous events that were being promoted. This ultimately grew client account revenue by 23% in just three months.

“Any time savings we can get is profit for us, especially with reporting. If we can spend 5 hours instead of 8 hours on the same task, this is a win for us."

-- JD Prater, Sr. Paid Search Strategist, Inflow

To learn more about AdStage and start your free trial, visit www.adstage.io .