This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF May 24, 2016

How to Use Facebook Mobile Video Ads for Powerful KPI Lift

IN THE NEWS

Google Says 20 Percent of Mobile Queries Are Voice Searches
20% of queries on Google's app and Android devices are voice searches...

85 percent of Facebook video is watched without sound
Facebook has built a video ecosystem that does not require audio...

Instagram’s Code Hints at Option to Pay to Boost Posts
Agency Social Chain uncovers variables for "can_boost_post" in code...

Now Emails Can Now Stay on Google Customer Match Lists Indefinitely
Google has removed the duration limit for Customer Match emails...

LEARN SOMETHING NEW

4 Tips To Optimize Your Display Advertising for ROI
Optimize your display advertising on the GDN for a better return...

How to Improve Your Facebook Ad Performance
How to use Audience Insights to improve the performance of your ads...

6 Strategies For Targeting Followers With Twitter Ads
Step-by-step guide to get your ads in front of your target audience...

How to Measure Your LinkedIn Activities
How to measure and track the effectiveness of your social selling...

INDUSTRY TRENDS

Mobile Campaign Performance Sees 283% Boost Year-Over-Year
Stats from Rakuten Marketing's State of Display Advertising report...

Marketers Expected to Shift More Dollars Toward Desktop, Mobile Video Ads
Nearly half intend to shift ad dollars away from broadcast TV...

Native Ads Expected to Account for 74% of Ad Revenue by 2021
Revenue from native ads expected to increase over 32% in next 5 years...

Video Ad Spending on Social Platforms Is Rising Fast
Marketers move from experimentation to full rollout...