Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF MARCH 17, 2015

How To Create and Test LinkedIn Ads in Bulk with AdStage

You can now create and A/B test LinkedIn Text Ads and Sponsored Updates easily to maximize your campaign ROI with the new Bulk Ad Creation feature in AdStage. Read More...

IN THE NEWS

Facebook Opens “Topic Data” Firehose To Select Marketers
Facebook is working with DataSift to give U.S. and U.K. businesses insight...

Mobile Ad World Braces for Facebook’s Move Into Measurement
Facebook next week is expected to announce a tool to help mobile app...

Facebook Acquires Shopping Search Engine, TheFind
Facebook says it will use TheFind's technology to make News Feed ads...

Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
New "account home" gives a overall look at Twitter performance; SMBs will...

Google AdWords Improves Data Freshness in Reporting
Jon Dorio, AdWords Product Management Lead, quietly announced on...

Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The...

Google Seeking To Buy Mobile Ad Platform InMobi
According to anonymous sources (reported by Reuters) Google and India...

Support for Upgraded URLs in AdWords Scripts
AdWords scripts now support Upgraded URLs. Upgraded URLs provide...

LEARN SOMETHING NEW

Everything You Need to Know About Remarketing Lists for Search Ads
The AdWords search landscape is changing. Gone are the days when...

Utilize These 4 Ad Extensions Above All Else
Taking advantage of ad extensions is crucial in providing potential customers...

3 Tactics To Ensure Your PPC Reports Matter
Columnist Matt Umbro shares tips on creating account update reports with...

5 Ways To Ensure Awesome PPC Reports
Ah, PPC reporting. It’s a necessary part of any PPC manager’s job, and...

Landing Page Lessons From Top PPC Advertisers
You still need to test to make sure you get better results, but studying...

Save Time On Tactical PPC Work
After you do all of the hard work analyzing your PPC account, you’re going to...

Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
In this post we will cover 7 ways to expand your PPC market reach that we...

5 Lessons From Expertly Designed PPC Landing Pages
For every $92 spent acquiring customers, only $1 is spent on improving...

3 Ways to Leverage Personas for PPC
Often we hear companies provide vague descriptions about the...

Battle Of The Ages: Using Demographic Data To Improve Performance
There are a lot of questions revolving around demographic targeting, from....

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
In order for advertisers to stay in Facebook's good graces, follow a very long...

INDUSTRY TRENDS

Instagram Now Getting More Brand Posts Than Facebook
To make up for falling organic reach on Facebook, major brands are shifting...

Advertisers Tune In to Programmatic TV
The advertising world is buzzing about programmatic TV, and while usage is...

Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
Brand Verity's Q4 study looks at trademark usage in paid search across 10...

Mobile-Only Shoppers Nearing or Above 50 Percent for Top Retailers
There’s fresh evidence that traditional retailers and e-commerce sites need to...

Yahoo: Native Ads Drive 3.6X Lift In Branded Search Vs. Conventional Display
As one part of its growth strategy, Yahoo has bet heavily on native ads. The...

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