Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF APRIL 21, 2015

LinkedIn Ads recently released a new targeting feature called Audience Expansion. We’ve received a lot of questions on this targeting option, so we thought we’d write a blog post to help you better understand its use-case. In this post, I’m going to explain what Audience Expansion is, when you should use it, and what this means for you, the advertiser. Read More...

IN THE NEWS

Facebook Brings More Advertising Control to Location Targeting
Facebook is adding some powerful ad targeting options: target by...

Google AdWords Ad Preview & Diagnosis Sometimes Showing Wrong Ads
About two weeks ago, an advertiser reported a bug with Google's Ad...

Upgraded Adwords Reporting Rolling Out to Accounts
Who remembers April 22, 2014 when Google hosted a livestream forum...

New and refreshed reporting tools
Spring is here, and it’s a great time to set your sights on creating new...

Soon All Google Ad Products Will Be Encrypted, Yahoo To Follow Suit
Both Google & Yahoo are pushing ahead the "HTTPS Everywhere"...

New AdWords Campaign Detail Reporting Options Give X-Ray Vision Insight
New options will allow advertisers to see exact settings of campaigns...

Google Speeds Up AdWords Conversion Tracking Tags
Google announced yesterday afternoon on Google+ that they have a...

AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management...

Target Users by Email Address? It’s Coming to Google AdWords
Target AdWords ads by email address? Google is reportedly considering...

Google Makes TrueView Ads Available For Programmatic Buying In DoubleClick
Ad format will be available "in the coming months" to all...

Bing Ads To Force Close Variants On Advertisers
Last year Google ticked off paid search professionals with the...

Bing’s Latest Offering: Universal Event Tracking
Imagine, if you will, a football game without goals at either end. Players...

Bing Ads Launches Bing Ads App for iOS
Bing Ads has finally launched an app for iOS users who want to be..

Yahoo Gains Right To Serve Search Ads On The PC
New terms pave the way for Gemini-powered search ads on the PC...

Amazon’s Twitch is gaining ground as an ad platform
Gamers aren’t the only people interested in Twitch these days. The live...

Spotify’s New Targeting Lets Brands Uniquely Segment Ad Audiences
Using playlist data, brands will be able to choose from 15 different...

LEARN SOMETHING NEW

5 Hidden AdWords Columns To Help Improve Performance & Save Time
To glean deeper insights from your AdWords data, columnist Jared Del...

Troubleshooting AdWords Conversion Tracking For Non-Techies
So, the developer didn't implement your AdWords tracking code properly...

Tips for Getting the Most out of Call-Only Ads in Google AdWords
Mobile optimized sites have been all the rage since Google’s...

7 Useful Features in Google AdWords You Might Not Be Aware Of
Google AdWords is a sophisticated advertising platform with a...

How to Create a Branded Negative Keyword Strategy for Google AdWords
Branded campaigns in paid search are often the most profitable and...

6 AdWords Optimizations Using Dimensions Reports
Columnist Frederick Vallaeys discusses how you can use Google's data...

3 Practical Tips You Can Take Away from AdWords Search Funnels
Does AdWords play a significant part in your business’ online marketing...

Programmatic Beyond RTB: A Primer
Programmatic ad buying isn't just about real-time bidding. Columnist...

5 Steps to Plan Your PPC Account Restructure
Before you dig into account restructure concerns, there are a few high...

6 Sins You’re Committing on Bing Ads
A look at the sins that are consistently committed by advertisers on...

Facebook Ads Split Testing 101
How many times have you heard the quote “Half the money I spend on...

Is Your Account Leaving Money On the Table From Lost Impression Share?
We will dissect the various forms of impression share metrics, show...

INDUSTRY TRENDS

Social Ad Spending Will Hit $23.68 Billion Globally This Year
Worldwide total is a 33.5% increase over 2014. Spending in the U.S...

Facebook Custom Audience CTRs Leave FBX in the Dust
Clickthrough rates (CTRs) for Facebook's Website Custom Audiences...

Personalized Ads Lift Brand Favorability, Purchase Intent
Today's shoppers demand personalization, and recent research finds...