Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF JUNE 9, 2015

LinkedIn has evolved into a hub for content marketing. In fact, 94% of B2B marketers publish content to LinkedIn, according to the Content Marketing Institute and Marketing Profs. Moreover, members engage with content 7x more than they do with job postings on LinkedIn.

When it comes to delivering content, marketers are leveraging LinkedIn Sponsored Updates to build customer relationships with a targeted audience of professionals, raise brand awareness, and generate leads. Read More...

IN THE NEWS

Bing Ads Introduces Automated Rules
Similar to Google AdWords, Bing Automated Rules give you the ability...

Google Testing Flight Search Box in Sidebar Above AdWords
Google often adds a sponsored flight search box into the Google search...

Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
You may recall that on the most recent earnings call with analysts...

AdWords Offers Updates to YouTube Brand Lift Insights
Google has introduced new measurements to YouTube's Brand Lift video...

AdWords MCCs Get Cross-Account Campaign Management & Reporting
In a very handy update, Google has added a Campaigns tab to...

New insights launched to help marketers capture the micro-moment
Delivering relevant information to consumers – especially in moments of...

Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs
In January, Facebook introduced Place Tips as a way for businesses to...

PPC Myth-Busters: 5 B2B Folklores Debunked
We’ve all heard the tall tales – PPC stories passed down from colleague...

Instagram Turns Up The Volume On Its Ad Plans
In the coming months, the visual social network will open ad buying to...

LEARN SOMETHING NEW

Increase Bing Ads ROI With These 5 Automated Rules
Earlier this week, Bing Ads announced the launch of automated rules. We...

3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing recently announced the release of the Bing Shopping Campaign...

Build And Sustain Successful PPC Relationships
While landing a new client can sometimes be viewed as the biggest...

Top 10 Pitfalls Of DIY PPC Management
So you want to start up your own Pay per Click (PPC)...

3 Simple Techniques to Insulate Your AdWords Scripts
The world can be a scary place. You carefully write your amazing...

INDUSTRY TRENDS

Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Between smartphones and tablets, mobile devices now play a larger...

Article: Mobile Video Challenges Hold Back Advertisers
US mobile video ad spending is rapidly expanding. eMarketer predicts...

Marketers Rank CTR as Least Important Metric in Video Campaigns
According to a new survey of senior marketers released today by Unruly...

Retail Industry Reigns for US Digital Ad Spending
US retail industry ad spending on paid digital media will reach...