Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF MARCH 24, 2015

Advanced LinkedIn Ads Tips & Tricks

I run a LinkedIn advertising agency, so I’m a heavy user of the AdStage platform. I’ve managed LinkedIn advertising in both brand and agency settings, and I’ve found several tricks with AdStage that advertisers can’t do through the native LinkedIn interface, and I just had to share! Read More...

IN THE NEWS

Twitter Experiments With Carousel Ads
Following Instagram's recent foray into carousel ads, Twitter jumps on the...

Twitter Brings Quick Promote To Android App
Now advertisers can promote tweets with a few taps from a mobile device...

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Audience Ads offer access to Yahoo demographic and behavioral data for...

CNN, FT, Guardian & Reuters Combine Ad Forces Against Google, Facebook
Leading publishers form programmatic ad network to offer premium...

AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier...

Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet...

Bing's Unified Device Targeting Arrives
Bing Ads is in line with Google AdWords, now that Microsoft's search...

Marketers Can Now Target Facebook’s Foreign Legion
Facebook's latest ad targeting product homes in on the 92 million expats on...

LEARN SOMETHING NEW

The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals...

PPC Budget Strategy 101
Here's how to simplify the components of driving more business, and a...

3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search market...

Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative...

Identify The Best Structure For Your PPC Account
Identify how the PPC account structure mirrors the company business...

Setting Clear PPC Expectations From The Beginning
Setting expectations is a way to be successful with clients. Using a...

Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed...

The Flanking Strategy – Increase Market Shares Without Defeat
The Flanking Strategy comes in handy when you are playing in an industry...

Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in...

INDUSTRY TRENDS

Why Social Media Advertising Is Set To Explode In The Next 3 Years
Display ads and paid search ads both have their place, but columnist Sonny...

Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
Study shows significant lift in ad recall, brand awareness and purchase...

How Major Events, Viral Trends Impact Facebook’s Ads Auction Market
How do major international events such as the World Cup and viral trends...

Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
The Mobile Marketing Association (MMA) is releasing a series of new...

Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What's in store for paid search marketers as mobile continues its path to...

Digital Marketers Continue Love Affair with Data
Marketers will continue to up spending on and usage of data-driven market...