Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF JANUARY 27, 2015

Reach Niche Audiences with Overlap Targeting for Facebook

Facebook ad targeting is remarkably powerful and offers countless methods for targeting your perfect audience. But when you’re trying to reach a niche audience, it can be incredibly difficult, if not impossible, to refine your audience with Facebook’s native tools. This week, we’ve released Overlap Targeting for Facebook Ads, a powerful new feature that lets advertisers combine targeting to reach niche audiences. In this post, I’ll walk you through Overlap Targeting and explain how you can use it to reach your ideal audience. Read More...

IN THE NEWS

Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now...

Google +Post Ads Gain Polls & Related Posts, Still Aren’t Worth It
Marketers that are really into promoting their Google+ content now have a...

Bing Ads New Bid Preview Tool Shows Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new...

Bing Ads Rolls Out Enhanced Sitelinks, Adds Sitelink Device Preference
Additional copy below each Sitelink extension is available in most markets...

Bing Also Testing Google’s Search Design Interface
Days after Yahoo was caught testing a Google search design interface, Bing...

Pinterest Acquires Product Recommendation Startup To Improve Ad Targeting
Palo Alto-based Kosei's technology maps 400 million relationships between...

Twitter Adds “While You Were Away” Feature To Highlight Important Tweets
Users who return to Twitter after an absence will see three top tweets under a...

YP Introduces Cross-Device Retargeting With Local Search Query Data
Program targets national advertisers, taps mobile exchange inventory...

Facebook Offers Near Real Time Advertising & Targeting for Super Bowl
Facebook is planning to offer a new advertising feature for advertisers that...

LEARN SOMETHING NEW

Use AdWords Callout Extensions to Strengthen Your Offer
Savvy advertisers know that highlighting perks like “free shipping” and “price...

5 Ways to Optimize AdWords Campaigns for Mobile
Every year, groups of very smart advertisers are asked to give their...

How to Define, Track, and Optimize PPC AdWords ROI
Q4 2014 saw another year of strong profit and growth for Google, with...

3 Underused Insights From AdWords’ Dimensions Tab
When it comes to finding insights about search performance that will...

Be Smarter About Your Display Network Placements
Are you new to running campaigns on the Google Display Network...

Boost Ad Performance With Click-To-Call In 2015
If you're not tracking incoming phone calls to your business, columnist...

Site Speed & PPC Performance: Why You Can’t Ignore A Slow Site Anymore
SEO professionals have talked a lot about site speed since Google...

Use Google Analytics Custom Reports To Make Your PPC Life Easier
Do you ever get frustrated with Google Analytics reporting for not having...

How to Beat the Odds in PPC with Competitive Metrics
Whether you’re the many-hat-wearing business owner of a growing small...

Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015...

15 Ways to Optimize Your Facebook Ads
Are Facebook ads working for you? Are you looking to get a better return...

INDUSTRY TRENDS

Merkle | RKG Digital Marketing Report: Q4 2014 Released
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014...

comScore Releases December 2014 U.S. Desktop Search Engine Rankings
comScore released its monthly comScore qSearch™ analysis of the U.S...

For Digital, SMBs Need Somebody—and Money—to Lean On
SMBs show concerns around skills, budget and time when it comes to digital...

Sensory Marketing Is the Next Frontier in Mobile Advertising
Mobile Ads Must Appeal to Users' Emotions through Sight, Sound and Touch...

Will Super Bowl Advertisers Score On NBC’s Free Live Stream?
NBC will show the digital audience a separate ad load on its live stream. TV...

How Digital Is Creating New Opportunities For Super Bowl Advertisers
Columnist James Green notes that the growth of digital media has given...

Facebook Drives Nearly One-Fourth Of All Referral Traffic
Shareaholic report shows Facebook with a 10% increase in share of visits in...

Facebook Closes in on 1 Billion Mobile Users Worldwide
Nearly three-quarters of Facebook's ad revenues will come from mobile this...

What's the Future of Facebook Native Video Ads?
Despite protestations from some quarters over the blurring of boundaries...