May 20, 2024
Performance Data on Native Ads, New Designs for In-App Ads, Important Metric for Bidding Strategically, and More...
AdStage Team 2 minute read
This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.
FOR THE WEEK OF SEPTEMBER 1, 2015
Hired Saves 50% of Time Spent on LinkedIn Ad Creation and Cross-Network Reporting with AdStage
Hired, founded in 2012, now runs the largest marketplace for recruiting startup and tech talent. As the company was growing, it saw an opportunity to scale its reach through LinkedIn Ads. Hired primarily ran Text Ads to start, but when Sponsored Updates was released, the small team of two tried to mimic their existing ads into the new format. Unfortunately, working in the native interface created a major time suck with consecutive workflow issues. The team had resorted to building the campaigns offline in a spreadsheet as LinkedIn Ads was difficult to work with and would habitually lock them out as they were setting up a campaign. Read More...
IN THE NEWS
Beautiful New Designs for Full-Screen In-App Ads
Nearly 60% of smartphone users expect their favorite apps to look visually...
Google Home Services Ads Launch In Google Express
Limited to the San Francisco Bay Area, the ads are available to a...
Google Local Pack Placement Change Causes Steep Decline in CTR
As you may have heard, Google recently changed the placement of the...
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets...
Google Debuts New In-App Interstitial Designs For App Install And Text Ads
The new designs are available on AdMob via AdWords and DoubleClick...
4 of the Biggest Changes to Facebook Ads in 2015
The world of Facebook Advertising is constantly changing. This year...
LEARN SOMETHING NEW
The One Metric We All Should Be Using in Our Bidding Strategies
Using impression share when changing bids is extremely important and...
Facebook Business Manager: Common Issues Explained
Facebook Business Manager is powerful, but it's a source of confusion...
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large...
Tips For Passing Google’s Mobile Certification Exam
Even though it’s been “The Year of Mobile” for about five years now...
AdWords Script: Find Your Best And Worst Search Queries Using N-Grams
Former Googler Daniel Gilbert of Brainlabs shares a script to help...
Succeeding In Mobile Advertising: The Journey Begins
With all eyes on mobile, columnist Rob Rasko shares what he's learned...
The 25% Rule For Reporting And Why It Matters
Are you spending too much time on reporting? Columnist Matt Umbro...
Why Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels
Learning from larger advertisers and monitoring threats in competitors'...
Amazon Text Ads: To Do or Not To Do?
Amazon has implemented its own site-specific digital advertising search...
INDUSTRY TRENDS
Native Ads: Effective But Are They Accepted By Consumers?
Marketers have enthusiastically embraced “native advertising” and there’s...
Google's CTR Dominance Is a Double-Edged Sword
Google trounces Yahoo and Bing when it comes to ad impressions and...
Google’s New Local Pack Shows In The Number One Spot 93% Of The Time
With the new 3-pack local results box, you are way more likely to see...
Strong Start for Instagram Ads in Early Going (Report)
Salesforce analyzed the Instagram ad performance of 12 of its clients...