This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF March 15, 2016

Webinar Recap: The Most Valuable Google AdWords Features for the PPC Account Manager

IN THE NEWS

Instagram to Roll out New Facebook-like Features for Advertisers
Latest moves show how Instagram is trying to increase its appeal to advertisers...

Google PLAs: Testing scrollable carousel on desktop
New ranking treatment for "top-rated" products is now live on mobile and desktop...

Pinterest Rolls Out New Ad Targeting Tools
Pinterest is rolling out its self-service ad platform Pinterest Ads Manager...

Facebook’s Instant Articles open up to brands through Steller
Brands can use Steller’s publishing tool to create Instant Articles on Facebook...

LEARN SOMETHING NEW

4 Ways Your Business Can Get Started on Instagram
Learn the right tactics on how to effectively use Instagram for your business...

6 Facebook Lead Ads You May Have Missed
Learn how Facebook lead ads make collecting an email address easier...

Brand Bidding & PPC Optimization: Partner Relationships
How to use strategic partnerships to increase paid search performance...

Psychographics Are Just as Important for Marketers as Demographics
Psychographics can provide deep insights into customers' interests...

INDUSTRY TRENDS

New Research Reveals Paid Social Media Effectiveness
Discover recent insights on the effectiveness of paid social media marketing...

Digital Ad Spending Will Beat TV in 2017
Forecasts show digital is overtaking TV as the biggest advertising channel...

Poor Ad Targeting Rankles Across Generations
Millennials, Gen Xers and baby boomers all feel left out of targeted campaigns...

What Factors Hinder Digital Video Ad Spending?
US digital video advertising market is on pace to nearly double by 2019...