This week on The PPC Show we're joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter . And don't forget to register for PPC WEEK sponsored by Unbounce!

Fun fact: Oli has seen more landing pages than anyone on the planet , and part of that painstaking and often nosebleed-inducing exercise is that he gets to see some really cool and awful things.

If you’re running marketing campaigns – and who isn’t amirite? – then landing pages matter to you.

Make sure you listen to the end to learn how Oli has avoided being trampled by bison on three separate occasions.

Show Notes

Check out the 3D Playbook and worksheets to follow along during the show.

• MozCon Data-Driven (3D) Slide Deck
• 3D Playbook
• 3D Process Worksheets
• Unbounce conversion Benchmark Report << A good source of data for lead gen landing pages
• My photos

Who is Oli Gardner?

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall.

A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

Oli was the top rated speaker at 75% of the conferences he spoke at in 2016.

He became a marketer the day Unbounce was founded. As an early pioneer in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences.

Does this mean he considered legally changing his name to Landing Page, to get extra SEO love from my guest post byline? Yes it does.

Wild ideas create exceptional experiences, and that's what he (and we at Unbounce) try to do in everything we create.

Today his focus is on speaking around the world at marketing conferences to help shape the next generation of marketing into something a bit more special than the last.