On episode #52 of the The PPC Show , we're joined by Gil Hong, PPC Account Manager at Seer Interactive to discuss shopping ads and how well do you know the products you're marketing.

Top 3 Takeaways

1. Remember the hidden costs of your product sales (shipping, promotions, returns/restocking costs).
2. Custom Labels add additional context to the feed (profit margins, best sellers, AOV add-ons).
3. Make sure your feeds are optimized for non-brand and seasonal queries (gift buying intent).

Gil attained a B.A. in Urban Studies and Planning from the University of California, San Diego. He is currently pursuing a career in Search Engine Marketing with Seer Interactive. His interests lie in analysis, observation, and competitive strategy.

Specialties: Pay-per-click campaign management, Account strategy, Account structuring, & Client relations. Twitter: @_gilhong