All about being purposeful with your negative audiences and how that’s almost just as important as your positive audiences. On episode #51, we're joined by Michelle Morgan, Director of Client Services at Clix Marketing. On this episode of The PPC Show we discuss:

1. how to be purposeful with your negative audiences
2. how that’s almost just as important as your positive audiences
3. how to implement audience shaping

Michelle Morgan is the Director Client Services at Clix Marketing She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level.

She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen. Twitter: @michellemsem