This week on The PPC Show , Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4 - Dec 8th. Tune in as they cover the latest on Facebook targeting, AdWords life events, Pinterest Chatbot and Messenger integration, and Google Sheets AI.

SHOW NOTES

Facebook Removes the Ability to Exclude Detailed Targeting Options

The update applies to multicultural affinity segments and other potentially sensitive segments (for example, those ads that relate to the LGBT community or to religious groups) that may be subject to expanded review before they appear on Facebook.

Life Event Targeting Now Available To All AdWords Advertisers

With life event targeting, you can pinpoint users before or after the event to maximize the efficiency of your targeting. For example, if you are a wedding venue you can target people as they are planning their wedding.

How Facebook is Pitching Watch to Advertisers

Facebook Watch is positioned as an “additional placement you just check and tick off,” making it easy for advertisers who already buy on Facebook.

Apple Introduces Search Ads Basic

The new pay-per-install advertising product from Apple is an entry-level alternative to the existing Search Ads product, which is now being renamed to Search Ads Advanced.

Pinterest Introduces Chat Extension and Bot for Messenger

Pinterest in launching a new chat extension and bot to make it simpler to share Pins and search for topics in a more conversational way.

Google Sheets Adds Pivot Tables and AI-powered Tools

Google is revealing new tools in Sheets made possible by machine learning. With a simple click, Sheets can automatically create a pivot table based on the data available, potentially saving a lot of time.

Bing Ads Now Integrated with Oracle DMP

The integration will allow advertisers to use their first-party data through the Oracle DMP to run search campaigns on Bing.