This week on The PPC Show we're joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. You can follow him on Twitter .

My top three takeaways from this show:

1. Everyone says they value top of funnel, but lie in the way they allocate budget.
2. The importance of valuing and tracking your B2B funnel: Impressions > Contacts > Opps > Deals > Revenue
3. Share of SERP: how B2B marketers can start optimizing platforms that not only advertise in search but also rank organically like: Capterra, G2Crowd, Software Advice, and more.

More about Garrett

Garrett is the CEO of Directive Consulting , a comprehensive search marketing agency specializing in ROI-driven campaigns for B2B and enterprise organizations. He's a regular on the conference circuit. He has spoken at State of Search, Digital Summit, Share16, 3XE Digital, SMX West, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal and Code Camp.

He's also been published in Moz, Ahref, Kissmetrics, PPC Hero, Crazy Egg, SitePoint, Marin, Convince and Convert, Wordstream, Raven, Acquisio, and Local Search Ranking Factors.