If you're new to Twitter Ads, you may be overwhelmed with the number of objectives, creatives, and bidding types they offer. There are special bidding types and must-have creatives that are available for specific objectives, so depending on what you're trying to do with your ad campaign will inform your creative and bidding strategy.

Below, we’ve broken down the requirements for each objective type.

If you're wondering what some of these ads look like on Twitter, here are some examples that were taken from Twitter's desktop website.

The below examples showcase how certain ad formats appear on a mobile device.

For new advertisers, testing the performance between mobile and desktop targeting can easily be done with Twitter Ad Groups in AdStage. We recommend this type of segmentation so you can set up separate bids for the different audiences.

Now you know what Twitter Ads has to offer - what objectives will you be trying out next month? Tell us in the comments below!