May 20, 2024
Social media templates are available for tracking both organic and paid statistics. The organic template focuses on the non-paid performance of posts over the last month. Interactions (e.g., Likes, Retweets), Reach, Comments, etc. are all important. The paid template focuses more on campaign performance relative to goals and spending. Metrics like Link Clicks, Leads, and Conversions are important here.
Of course, you can also mix and match both organic and paid social statistics, creating your own unique report and saving it as a template to reuse with other clients. Demographic and geographic breakdowns are included.
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