May 20, 2024
[The PPC Show] Episode 43: Will Larcom, Account Manager at Hanapin Marketing
AdStage Team
Have you wondered how to know if it's time to restructure your account? Or how to best use negative placements to exclude certain sites on Google's Display Network or Facebook's Audience Network?
On this episode Will Larcom, Account Manager at Hanapin Marketing , joins The PPC Show to discuss "Leveraging Analytics for Remarketing - Picking the Ripest Fruit."
Listen to the full episode of The PPC Show as he shares his thoughts on customer journeys, AdWords account structure, rethinking remarketing campaign measurement, RLSAs, and the best joke to tell as an ice breaker.