Episode #50 is here and we're joined by Matt Umbro, Associate Director of Services at Hanapin Marketing. On this episode of The PPC Show we discuss the history of #PPCChat, hiring best practices, audience targeting, and cool ways to use Ad Customizers.

Listen to the full episode of The PPC Show .

Matt's been in the PPC industry since 2007, working and collaborating with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. He earned his Google AdWords Qualification passing the Fundamentals, Advanced and Reporting exams and earned his Bing Ads Accredited Professional certification. You can find him writing monthly articles for Search Engine Land, Marketing Land and Search Engine Journal.

He's also the host of PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST we discuss a new topic from fundamentals and metrics to theory and the future of PPC. PPCChat streamcaps can be found on his website, www.ppcchat.co.