This week on The PPC Show , Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th.

Show Notes

AdWords rolls out new interface to all advertisers
Paul finally gets the AdWords UI!

Snapchat Adds Context Cards, a Significant Shift for the App

Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable.

• $5.99 to buy a geofilter for an hour
  From now on, Snaps will no longer be merely a passive experience – you’ll be able to find something you like, check out the details and book a cab to take you to it, right from within the app.
  Context Cards won’t be available on every Snap – they’ll be included on Snaps which have been tagged with the company’s venue-specific Geofilter, or on any Snap that’s been submitted to the public ‘Our Story’ feed. This limits the possibility of the Snap experience being overrun by marketing-like material, and stops your personal Snaps from being tagged based on your location (which could be creepy).

Apple’s Anti-Tracking Tool Restricts Facebook Following People Around The Web

Apple’s Intelligent Tracking Prevention — which is enabled by default when people upgrade to Safari’s latest version on mobile and desktop — can deactivate Facebook’s plugins and prevent them from sending this data when they visit a site via Safari.

For Facebook Social Plugins: Users interacting with facebook.com within the last 24 hours will be able to use Social Plugins normally on the sites they visit. Anyone using Safari who does not visit facebook.com on a daily basis will be required to go through an additional confirmation screen in order to use Facebook's Social Plugins such as Like, Comment or Share. Those who don't visit facebook.com for more than 30 days in Safari may have to re-login with their username and password in order to use these features or use Facebook Login.
For Facebook Analytics: Businesses and developers using Facebook Analytics may see higher unique user counts reported for people visiting their mobile website on an iOS device.
For Facebook Login: Additionally, Apple has made changes in iOS that isolate apps from the main Safari browser. This can mean that people using Facebook Login may have to enter their username and password every time they use Facebook Login with an app, instead of just once per device.
To mitigate the impact of ITP, apps using Facebook Login should update to our latest SDK and use the SFAuthenticationSession API. This allows cookie sharing after users agree to an interstitial dialog from iOS.

Instagram Stories Launches Cross-posting to Facebook Stories

Facebook Stories might not be a ghost town for long. Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only exception is businesses, since they’re not allowed on Facebook Stories yet.

Share on IG story first, then’ll you see it.
Bing Ads Rolling Out Dynamic Search Ads to US and UK

Available now to all advertisers in the United States and United Kingdom is a brand-new campaign type which helps dramatically reduce the costs of initial setup and day-to-day management, while simultaneously identifying and capitalizing on new queries and sources of revenue for your business.

Apple Search Ads Expanding to Canada, Mexico & Switzerland

Apple is still offering a $100 USD credit for first-time advertisers. The newly-added countries will be available on the platform starting October 17.

Search Ads are generated automatically from app metadata, with advertisers setting a daily or total campaign budget.
Ads appear based on keyword searches specified by advertisers, along with demographic segments such as gender, age and location.
Advertisers can also separate bids by device: one bid for iPhone users, another for iPad users.
$100 credit

Twitter Plans To Release A Bookmarking Tool

"Fresh out of HackWeek and coming soon — a new way to save tweets to read later," says Twitter product head Keith Coleman.

Report: More Marketers Seen Boosting Amazon Ad Budgets Compared To Google, FB
North American marketers are more likely to increase their marketing budgets for Amazon in the next year than they are for Google, Bing, Facebook or Twitter, according to new research.

A study by ClickZ Intelligence, produced with GroupM search shop Catalyst, has found that 63% of companies advertising on Amazon are planning to increase their Amazon budgets over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter.

The report also found that only 15% of marketers agree they are using Amazon Marketing Services (AMS) to its full potential, while only 17% say they have a fully defined AMS strategy.

UK government considers classifying Google and Facebook as publishers

The internet groups are considered conduits of information rather than publishers under UK law, meaning they have limited responsibility for what appears on their sites.

However, the chairman of the media regulator Ofcom said on Tuesday she believed the likes of Google and Facebook were publishers, raising the prospect that they could eventually face more regulation.

Bradley said she was wary of labelling internet companies publishers but that the government wanted to find a balance between harnessing the benefits of the web while making it safe for users and protecting intellectual property.

“I am looking into this. I am not sure the publisher definition in UK law would necessarily work in the way that people would like it to work. I think it would end up being very restrictive and make the internet not work in the way we want it to work.