Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF DECEMBER 23, 2014

Counting Down to Sales in AdWords Ads Just Got Easier

Last week, I wrote about how to use scripts to make meaningful optimizations. One of the optimizations I listed was the sales countdown script. In September, Google announced ad customizers that included the sales countdown function, which was essentially a less intimidating way of using scripts for making ad optimizations. Read More...

IN THE NEWS

Mobile Carrier and New Device Targeting Comes to Twitter Ads Twitter has rolled out two clever new features to its ad platform to help you...

Facebook Pages Can Now Add End Date to Any Post If you manage a Facebook Page, you’ll probably be happy to know about a...

LinkedIn Redesign To Display More Actionable Info & Increase Connections A cleaner LinkedIn homepage is coming, chock full of new personalized stats...

NBC Universal Offers Social Media Guarantees to Advertisers Introduces Ad Product That Simplifies Social Media Buys...

Google Launches “Store Visits” Metric In AdWords People are living their lives online, using multiple devices throughout the day...

Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a week after the initial roll out...

IAB Says 100 Percent Viewability Isn’t Possible Yet, Sets 70 Pct Threshold Citing the need for industry cooperation, the IAB says 2015 will be a transition...

New Video Analytics Page in AdWords for Video Google Adwords recently announce their Video Analytics page for YouTube...

Get your Shopping certification today on Google Partners Last year we created the Google Partners platform to provide tools and...

New AdStage Features, Apps and What We’re Building Next As we wrap up 2014, we wanted to update you on what we’ve added this past...

LEARN SOMETHING NEW

3 Sneaky Ways to Bid on Competitor Keywords In the advertising world, most businesses have to deal with competitors. In...

8 Innovative SEM Tips From Those in the Know SEM is a huge, multifaceted field, and the precise functions of SEMs and...

3 Ways We Failed at B2B PPC in 2014 Business-to-business PPC isn’t always as straightforward as the retail sector...

How I Raised My Conversion Rate By 400% In 6 Days Many times the difficulty with PPC is that users don’t know and trust your...

Think Big, But Cautiously When Transitioning PPC Accounts During my career, I’ve been involved in many PPC sales. Whether conducting...

Discover the Optimal Ad Copy for Every Keyword & Time of Day This post is designed to show advertisers how to leverage multivariate ad...

Connecting AdWords Scripts & The Advanced Calendar API In this helpful how-to, columnist Russell Savage explains how to integrate...

Currently Running AdWords? Here's Why You Should Also Be Using Bing Ads As an advertiser, one of the questions I often get asked is "How do we get...

Effective Google Analytics AdWords Data Integration A huge topic in 2014 – ‘more data’ for AdWords users has been answered by...

Want Successful Mobile Ads? In-app ads dominate web for CTR, eCPM...

The Power of Social Ads and Custom Website Audiences for SEO Victims Getting smoked by an algorithm update is tough. The loss of traffic, leads...

Free Guide: LinkedIn Ads For Lead Generation AdStage and Bizible partnered to bring you an approach to LinkedIn Ads that...

INDUSTRY TRENDS

More Marketers Now Dedicate Over Half Of Digital Budgets To Retargeting Study shows marketers are investing in more heavily retargeting, saying it...

Cyber Monday 2014 Makes History Desktop still leads mobile for traffic, sales on Cyber Monday...

E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong Shoppers appear to be in serious buying mode, having done most of their gift...

December 2014 E-Commerce Orders Up 16.5%, Revenue Up 15.6% YoY Custora says current trends indicate another record-breaking holiday season...

Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter Google offline metric adds momentum to important industry trend...

7 Challenges Facing Google With The Rise Of Native Mobile Advertising
Can Google's search and display businesses compete as native in-stream...

Q3 2014 Internet Ad Revenues Hit $12.4 Billion; Highest Quarter on Record Represents a 17% Rise Year-Over-Year, According to IAB Internet...

China's Leading Ad Sellers to Take 10% of the Worldwide Digital Market Google and Facebook dominate global ad spending; Alibaba and Baidu gain...

Facebook’s Popularity Among Teens Dips Again Facebook Inc. is getting less and less cool, at least among teens. A report...

What Role Does Facebook Play in Holiday Shopping? Clickthrough rates on Facebook ads for eCommerce spiked on Black Friday...

Can Marketers Overcome Cross-Device Targeting Barriers? Cross-device targeting is in demand—but fragmented...

A year in PPC – 2014 round up If you read our ‘A year in SEO‘ article earlier this week, you won’t be...