Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF NOVEMBER 25, 2014

The AdStage Guide to Twitter Ads

With Twitter Ads, advertisers amplify their message to get discovered by their target audience across the social network. Advertisers can reach the right audience by targeting interests, keywords, @usernames, geography and more. For example, an up-and-coming restaurant can reach their target audience by targeting followers of trendy local publications. In this guide, we’ll walk through the different pieces of Twitter Ads to help you get started. Read More...

IN THE NEWS

Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms
Automates ad buying capabilities across its network of over 250,000 mobile...

AdWords’ New Demographics Charts Offer Visual Insights
Charts show demographic performance and reach for ads running on the...

Google's Contributor Gives Users Ad-Free Experiences On Sites
Contributor by Google aims to help publishers monetize their content...

Google Adds New Shopping Campaigns Tools
Additional reporting capabilities and diagnostics tools are now available...

Google Keyword Planner Now Shows Conversion Estimates
Use your conversion data to see how bid changes might affect mobile an...

Google Officially Debuts "Mobile-Friendly" Labels
After testing a number of "mobile-friendly" and "not mobile-friendly" icons in...

Ahead Of Black Friday, Google Adds Shopping Details For Mobile Users
Specific product searches yield more in-depth Shopping information from...

Troubleshooting made easier with new Diagnostics tab in Merchant Center
Great product data is at the core of what drives successful Product Listing A...

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?
Mozilla and Yahoo announced earlier this week that Yahoo Search will...

Yahoo Integrates Access To Flurry’s In-App Video Inventory
The company is positioning itself as the industry's biggest supplier of video ad...

LEARN SOMETHING NEW

Planning A Knockout 2015 PPC Strategy [New Webinar With AdStage]
Have you begun planning your PPC strategy for 2015 yet? Do you know what...

3 Proven Ways To Write Ads That Deliver More Conversions
Now you know you need to change your paid search creative to keep it fresh...

Utilize And Test Holiday Ad Copy
Are you covering your various bases with coupon, deal, promo language...

Use The Destination URL Report To Find Your Best Landing Pages
The destination URL report, one of the many facets of the dimensions tab...

Find Keywords with Hidden Value
AdWords is full of useful reports, available at just the click of a button. My fine...

Think Cross-Channel For Your Holiday Paid Search Campaign
You've got your holiday SEM strategy all laid out, but are you thinking cross...

Think Holistically When Determining Your PPC Budget
Many companies don't worry about their PPC spend as long as they're...

The Easiest Way To Protect Your Campaigns From Wasted Spend
We’ve all experienced it, the frustration of discovering your landing page has...

Use Google's Automatic Item Update to Keep Shopping Campaigns Accurate
Google recently released their Automatic Item Update tool out of beta for...

How to Optimize Your Images to Work Across Social Networks
Do your images look good on all social platforms? Are you making different...

INDUSTRY TRENDS

How will Facebook ad costs fluctuate this holiday season?
We’re entering the thick of the holiday season for advertisers, as brands gear...

Younger Users Spend More Daily Time on Social Networks
Facebook's user penetration is more than double that of any other social...

Internet to Hit 3 Billion Users in 2015
Nearly half the world's population will have regular access to the web by 2018...

Google Down Slightly, Bing-Yahoo Up In October comScore Search Report
ComScore estimates Google's US market share at an even 67 percent for...

Are We Reaching the End of the Keyword Era?
For years, pundits have been prognosticating the death of the keyword, and...

Search Top Priority Among SMBs [Study]
In an effort to determine the priorities of small and medium-sized businesses...

Report: We Now Spend More Time On Mobile Devices Than TV
Apps are driving the increase in time spent on mobile devices...

The Great Native Advertising Debate (& Where It’s Going)
Continuing our coverage of SMX Social day one, next up was Native Ads...