Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF DECEMBER 9, 2014

The Experienced Advertiser’s Guide to LinkedIn Ads

By now, you understand the basic principles of how audience targeting works, which ad units are available and how to track your success.  For Part 2, I’m going to take you deeper into the platform to find efficiencies and opportunities for scale. This post will read less like a step-by-step guide and more like a variety of smart practices. Read More...

IN THE NEWS

FTC: Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients
A cautionary tale about disclosure in social media...

AdWords VP To Host Announcement "You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for...

A better way to reach customers on the Google Display Network
Advertisers have been using interest category marketing since 2009 to...

Google AdSense Image Icons In Ad Units
I spotted a thread at WebmasterWorld where a publisher said that Google...

Bing Ads Updates Campaign Planner Tool For Trends and Research
More comparative trending data and visualizations by device and location...

What's Next for Twitter Advertisers: Video, SEO, & Expanded Audience
When it comes to the inner workings of its advertising network, Twitter tends...

Netflix is testing a “Tweet Me a Reminder” button on Twitter for new episodes
It can be hard to remember when new content is streaming...

Twitter Launches “Answers” For Free App Install Tracking
Answers conversion tracking is powered by Twitter's Fabric platform...

Drive Mobile App Awareness and Installs On Facebook Over The Holidays
The holiday season is one of the best times to market mobile apps, since...

Facebook Search Finally Lets You Search For Posts Again
More than a year after it promised the post-search ability, the social network...

LEARN SOMETHING NEW

How To Use Twitter Ads for Lead Generation
Twitter Ads can be used to produce a steady stream of new leads. Whether...

What We Learned After Spending $50,000 In LinkedIn Ads
Like many fast growing technology companies, we’re always looking for new...

Facebook Remarketing: 8 Effective Website Custom Audience Strategies
It’s been more than 10 months now since Facebook started rolling out...

Facebook Ads Reporting: Not All Website Clicks Are Created Equal
When you analyze your Facebook advertising reports, are you focusing on all...

Infographic: How should you target your Facebook ads?
Facebook increasingly has new ways to target potential customers and...

The Benefits of Facebook’s Multi-Product Ads
In June, Facebook® announced the inauguration of multi-product ads...

How to run an effective awareness campaign on Facebook
One of the first steps in leading a customer down the sales funnel is also one...

What Affects Ad Viewability? 5 Factors From A Google Study
Ads at the top of the page aren't as viewable as you may think...

Plan for Life after the GDN’s Interest Category Marketing
Google announced this week that they will be discontinuing interest category...

Mobile Paid Search: Is your 2015 checklist in place?
Mobile paid search has become the world’s largest growing media...

Tracking Online Coupons & Promotions Through Pay Per Click
In the shopping world, price comparison runs rampant and one of the best...

How To Grow PPC Revenue Without Tanking ROI
Columnist Amanda West-Bookwalter shares her tips for improving paid...

Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
How do you re-engage visitors who leave your site before converting...

YouTube Ads: Getting the Content Right
AdWords for video offers search marketers the chance to reach a big, very...

BONUS GUIDE:
Do you know the 4 types of B2B paid search campaigns you should be running?
Download AdWords For Lead Generation to find out.

INDUSTRY TRENDS

Do Paid App Install Ads Pay Off?
Research finds correlation between paid app installs and organic downloads...

Yahoo Poised to Pass Twitter in US Mobile Ad Share by 2015
Media giant takes advantage of mobile audience, but challenges remain...

Why Ad Buyers Have (or Haven't) Jumped on the Mobile Native Train
Digital ad buyers like mobile native ads because they're nonintrusive...

Mobile Search Will Surpass Desktop in 2015
Mobile to pass desktop in search ad dollars next year...

Following the AdWords Money Trail: A Data Analysis
There is an abundance of pieces written about uber expensive Google...

PLAs Key to Beating Amazon in Search
As the holiday shopping season is now fully underway, many retailers find...

PPC Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
Product listing ads continue to fuel growth with conversion rates peaking on...

Early Holiday Paid Search Data and What It Means for 2015 Strategy
Historically, Black Friday has been the kickoff for the holiday shopping...

Facebook Desktop News Feed Ads Costly for Black Friday, Cyber Monday
Digital marketing agency 3Q Digital shared some insights about the Black...

Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles
Rising costs driven by demand for Newsfeed placements and increasing...

Cyber Monday 2014 Biggest E-Commerce Day Ever
This year's Cyber Monday was the only day ever to surpass $2 billion in...