Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF DECEMBER 30, 2014

Pinterest Promoted Pins to Launch out of Beta on January 1

Pinterest will be making its reservation-based Promoted Pin product available to all advertisers on January 1, 2015, just eight months after launching it in beta for brand advertisers and six months after rolling out a self-serve interface for campaign management. Read More...

IN THE NEWS

Pinterest Pushing Deeper Into Ads
A quick glance at the digital scrapbook Pinterest makes it seem like the...

The Great Russian PPC Sale: How Global Markets Affect Your CPC
In case you’ve been avoiding the news for the last few months, Russia...

The Bing Ads Mobile PPC Roadmap
Dozens of studies predict this will be the year mobile search will finally...

LEARN SOMETHING NEW

Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know...

Make Dynamic Copy Part Of Your 2015 PPC Strategy
What are ad customizers in AdWords, and should you be using them...

Using Google Analytics for AdWords Conversion Tracking
Everyone accepts the tenet that conversions matter. Any successful...

Learning How To Read AdWords Scripts
A primer on the fundamentals of Google AdWords scripts...

What I Learned In AdWords Can Help You
In the spirit of sharing the wealth, columnist Frederick Vallaeys shares...

5 Incredibly Practical Reasons To Do PPC In 2015
For businesses that are reluctant to dip their toes into pay-per-click...

Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal...

Master Social PPC in 2015!
Is your social PPC ready for 2015? In the past year, we’ve seen a lot...

INDUSTRY TRENDS

Video RTB Misses The Mark Over Half The Time
Clearstream study finds 63 of video impressions won in November did...

Determining The Most Impactful Ad Types
With 2015 quickly approaching, it’s the perfect time to look back at...

No, The Banner Ad Isn’t Dead
Back in September, ahead of the banner ad’s 20th birthday...