Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF MARCH 3, 2015

Top 5 Excel Features for PPC

There’s probably no tool more dear to a digital marketer’s heart than Microsoft Excel. It’s the must-have data analysis program that helps turn raw numbers into actionable insights. Here are five of my favorite Excel features that I’ve learned to love over the years. Read More...

IN THE NEWS

A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
In another move to boost its advertising business, the company is reportedly...

Google Piloting App Ads In Google Play Store Search Results
Small test aimed at app discovery for a set of app marketers currently running...

Google AdWords Changes Remove Setting to Really Delete Some Ads
If you have any AdWords ads that you have filed away as “removed” simply...

Google Launches New Gaming Analytics and Native Ads Tools
Appropriately announced at today’s Game Developer Conference 2015...

Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile
Ads will eligible to display across devices and browsers that don't support....

Device Targeting Changes Coming To Bing Ads
Bing will further consolidate targeting by adding smartphones into a single...

New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all...

Bing Ads Enables AdWords Import Globally
Bing announced on Twitter that the Google AdWords import feature is now...

Twitter Adds Two New Tracking Tools To Measure ROI On Ads
Twitter gives marketers who use conversion tracking the ability to measure...

Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS
The company has added 500,000 advertisers since July. App will make it....

Tinder Is Building Out Its Ad Product
The Los Angeles-based startup, which isn’t generating any substantial...

LEARN SOMETHING NEW

Facebook Dynamic Product Ads: Everything You Need to Know
On February 17, Facebook announced the launch of Dynamic Product Ads...

How to Boost Facebook Ad Relevance with Lookalike Custom Audiences
Facebook advertising works because the social platform provides lots of...

The 3 Ad Creative Types Digital Marketers Need To Master
Many marketers must submit all their ads to a legal and/or corporate branding...

It’s A Trap! Avoid These 4 Pitfalls In Paid Search
Search engine marketing has improved vastly since its early days, but...

Maximize Your Performance In Google Shopping
Use these variety of techniques to maximize performance in Google...

8 Retargeting List Uses For Campaign Success
Remarketing lists are becoming a staple in most PPC accounts these days...

What Digital Video Ad Format Is the Most Affordable?
Pre-roll placements remained the most affordable digital video ads throughout...

Finding Ad Copy Significance Levels Through Excel Testing
Constantly testing new copy in order to improve performance is very helpful...

How to Work with Legal & Brand Management For Better Ad Testing
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says...

How To Create Image Ads With No Artistic Ability In 5 Minutes
Put away your beret and take off your smock - it is time to create image ads...

All New Sophisticated B2B Marketing Guide for LinkedIn
It wasn’t that long ago that most business marketers thought of LinkedIn...

INDUSTRY TRENDS

Facebook is starting to rival Google’s online ad dominance
The usual gauge to measure the reach of an online business is the...

Facebook's Inventory-Ads Rollout Foreshadows An Ad Tech Ecosystem Reset
Two large and powerful players dominate today’s digital advertising world...

The Science of Posting on Social Media
Did you know that studies have shown that the optimum number of tweets to...

Marketers win through an always-on mix of organic and Promoted Tweets
As a Twitter Ads API partner, New York-based SocialCode builds marketing...

Video Advertisers Increase Cross-Device Campaigns
Video advertisers are expanding efforts to reach consumers across devices...

Brands Look to Boost Conversions With Google Shopping Campaigns
Google's local inventory ads, which recently opened up to all advertisers...