Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF DECEMBER 2, 2014

Planning A Knockout 2015 PPC Strategy

Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? Join the experts from AdStage and PPC Hero as they discuss the future of PPC and offer tips on how to formulate an all-around knockout PPC strategy for 2015. Read More...

IN THE NEWS

Facebook Adds Relevance Score, Positive & Negative Feedback to Ad Insights
Facebook’s ad insights now have an additional feature: delivery and spend...

Bing Ads Testing Double (Top & Bottom) PPC Ads for Same Advertiser
Many advertisers would love to show more than one ad on a single search...

Twitter Expands Its Commerce Lineup With Twitter Offers
Twitter just announced that it’s testing a new commerce product called...

Twitter Will Track The Mobile Apps Users Have Downloaded
The social network will collect lists of apps on people's phones, but not...

Twitter Testing View Analytics Link From Within Individual Mobile Tweets
Twitter is testing a new feature that allows twitter users to view analytics...

Yahoo Test Removes Display URLs On Select Text Ads
Spotted on brand searches, display URLs are stripped from most, but...

Tumblr Rolls Out Mobile App Install Ads as Shareable Sponsored Posts
Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr...

LEARN SOMETHING NEW

8 PPC Experts Share Secrets For Optimizing for Mobile Users
If you haven’t optimized your PPC campaigns for your mobile users, then you...

4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be...

Strategies For Targeting Top Of Funnel Keywords
One of the features of PPC I love the most is how specific it can be. For...

10 Keywords Tools Other Than Google Keyword Planner
Whether you are constructing a new PPC account or expanding an existing...

6 Tactics to Streamline Your PPC Reporting and Optimization
I don’t know many PPC managers who aren’t overflowing with work. So...

3 Things You Can Do To Push Through Your PPC Plateau
It can be hard to keep the magic alive when you're in a long-term relationship...

INDUSTRY TRENDS

Black-Cyber Weekend: Mobile Traffic Soars But Overall Sales Down
On Thanksgiving mobile devices drove 52 percent of all US internet traffic...

Black Friday & Cyber Monday Driving More Social Conversation Than Ever
Data shows strong growth in social media conversations about the kickoff to...

Pre-Black Friday Online Conversions Up 6 Percentage Points
Retailers' early holiday deals seem to be hitting the mark, according to...

Facebook, Google, And Twitter’s War For App Install Ads
An unexpected consequence of our love of apps is that now there’s...

Apps for Sale! But Are People Actually Buying?
Users want their apps free or cheap—even if they have to see ads...

Why Apple Is Suddenly Poised To Take On Facebook
iAd's entry into programmatic marks a new beginning for the fledgling mobile...

Tumblr & Pinterest Are The Fastest Growing Social Networks
Global Web Index's third quarter report shows Facebook is growing slower...

Big Phones Gaining Share, Driving Traffic And Larger Conversions
Tweener devices emerging as a force in the mobile market...

3 Key Display Advertising Themes For Search Marketers
Many search marketers have found themselves working more closely with...

Retailers turn to Facebook video ads to drive sales this season
Macy’s plans to use the social network’s video ad unit to reach all U.S. female...

How Will Voice Search Impact a Search Marketer's World?
Many of us have seen the recent push by Google prompting its voice search...