Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF SEPTEMBER 2, 2014

10 Things Every PPC Account Should Have

Are you just starting out as an advertiser? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? Join the experts from AdStage, PPC Hero and Hanapin Marketing as we discuss the ten things your PPC account should definitely have. Read More...

Sam Mazaheri | @sammmer

IN THE NEWS

Google Rolling Out Consolidated Billing For AdWords MCC Users
New AdWords billing system for agencies and large advertisers combines...

Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
First offered on mobile devices, merchants can now promote "store...

Facebook “Bandwidth Targeting” To Match Mobile Ads To Network Quality
Facebook today counts more users, and faster growth, outside of its home...

Facebook Adds Ability To Advertise Events In News Feed
Event ads were previously stuck in the right rail. Company also officially...

“Yahoo Recommend” Brings Stream Ads To Third-Party Sites
Yahoo’s native “Stream ads” are now appearing on other publisher sites via a...

Twitter Expands Ads To 12 More Non-US Markets
Twitter announced that it was expanding its advertising offerings to Portugal...

Pinterest Launches Analytics Upgrade; Available To All Business Accounts
Pinterest is still taking a slow-play approach to advertising, but it clearly...

Apple iAD Introduces Ad Units For Brands, Expands To More Countries
Apple announced two new ad formats are now supported in the company’s...

What’s New with AdStage in August
August has been a big month for us at AdStage! We announced our Series A...

LEARN SOMETHING NEW

How to Reach the Right Customers with AdWords
New customers, past customers and your competitor’s customers. Each of...

How to Find Hidden Data in Your Google AdWords Account
The AdWords game can be played several ways. One strategy is to build out...

The Opportunities Tab – The Good And Bad
Can there be useful insights in the Opportunities tab? I, like many others out...

Top 8 Google Analytics Reports for PPC
So you work in PPC. You’re most likely using Google Analytics. You’re also...

The PPC Search Network Campaign Launch Checklist
Even if you can launch a PPC campaign in your sleep, sometimes, things get...

How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a...

Pay Per What? Choosing Pricing Models In Digital Advertising
How to determine which of the many different digital advertising pricing...

Display retargeting 101: a handy guide to the buzziest ads on the internet
Retargeting relies fundamentally on collecting user data and applying it...

How to Run Banner Ad Split Tests for Maximum Success
Online advertising isn’t as alluring as it once was. When the first banner ad...

How to Create Facebook Website Custom Audiences for Multiple Websites
Facebook’s Website Custom Audience is my favorite marketing tool. It allows...

INDUSTRY TRENDS

Toyota Mobile Ads Showcase Future Uses Of Location
There are many uses of location in mobile advertising. Increasingly, however...

Programmatic Video Buying Means Linking All Video Buying (Hopefully)
As programmatic advertising—an automated, technology-driven method of...

Google’s Head of Ads Discusses Video, Enhanced Campaigns, CPCs, More
This week, AdAge has an interview with the head of Google ads, Sridhar...

Why We Need Control in PPC
Last week, Google announced that the option to exclude close variant match...