Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF SEPTEMBER 30, 2014

When to Use: Sponsored Posts vs. Unpublished Posts

There are two key ad types that allow marketers to place advertising within the Newsfeed – Sponsored and Unpublished posts. So, when should you choose one over the other? Read More...

Michael McEuen | @lonohead

IN THE NEWS

Everything You Need to Know About Facebook’s Launch of Atlas Ad Platform
Facebook took a major step toward achieving its goals of making sure its...

Payments Startup Stripe Working with Facebook to Deploy Buy Button
Facebook’s buy button is one step closer to becoming a reality, as payments...

Facebook Quietly Pulls Personal Promoted Posts From Profiles
Facebook silently pulled a controversial feature, which allowed users to pay...

Facebook Updates Custom Audiences TOS: No Scraping UIDs
Facebook just updated their Custom Audiences Terms of Service to help...

Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids
The first tool to come out of the box are ad customizers, designed to help...

Building the Next Generation of Display Ads for a Multi-Screen World
Now, a new generation of display ads is changing how advertisers engage...

Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content...

Improved Targeting Available for Bing
Bing continues to roll out new features that help SEM managers more closely...

LEARN SOMETHING NEW

7 Things About PPC Strategy Your Clients Want to Know
Here are 7 things about PPC strategy that your clients want to know...

An AdWords Script to Make Exact Match, Well…Exact
any of you will have heard about Google’s decision to terminate exact match...

Avoid a GDN Disaster with One Simple Optimization
You’ve probably seen AdWords listings with an address listed below the ad...

Making Every Character Count in Your Mobile Search Ads
Today, we are announcing an improvement to the way ads look on...

Lessons Learned From LinkedIn Top Performing Sponsored Updates
The most memorable key learning that has stuck with me over the years...

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs
I’ll explain what I’ve learned through my own testing and share five split...

How to Run a Facebook Contest, Analyze Your Page, and More
There are some fabulous Facebook tools out there, and they can help push...

INDUSTRY TRENDS

15 New Facebook Advertising Statistics
Results stemming from more than one trillion advertising impressions on Facebook...

Study: Clickthrough Rate Continues To Rise as Reach Drops On Facebook
Pages’ posts reach a smaller amount of their Facebook fanbase, but those...

Is Digital Advertising Ready To Ditch The Click?
Views have long been digital advertising's currency. Those days may be...

31 Predictions on the Future of B2B Marketing
Marketers are thinking creatively and dreaming big about new ways to attract...

How the Apple Watch Could Change the World of Local SEO
It’s time to start looking at how the Apple Watch is changing the rules...