This Week in Ad Tech: Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF November 17, 2015

Using Ad Groups for Segmentation on Twitter Ads

IN THE NEWS

Yahoo Launches Product Ads On Search And Display
Yahoo releases its own version of product ads for retailers...

Holiday Promotions Delivered Via Text Message
Sale notifications are delivered directly to a potential customer via text message...

Google AdWords Testing Nearby Store Reminders For Google Now Users
Google Now users can now set reminders to visit a store the next time they’re in the vicinity...

Bing Ads Editor For Mac Is On The Way, Really
Mac users are finally getting their due from Bing Ads...

WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns
Facebook only allows one banner-style ad sized 320 x 250 pixels for every 500 words...

Instagram's new marketing program paves way for more brands to spend
There are 40 ad tech companies plugging into the ecosystem as part of the program...

YouTube Shopping Ad Formats Now Available To All AdWords Advertisers
Retailers can extend Shopping Campaigns to their own and other videos on YouTube...

Bing Ads Testing Credibility Extension to Highlight Brands
URLs can sometimes be confusing...this extension showcases official brands...

LEARN SOMETHING NEW

Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet Headers
The extensions can start showing starting November 20...

Eight steps for an advanced PPC competitor analysis
What is your unique value? How do you separate yourself from the competition?

AdWords Redefines “Conversions”
Are You Still Tracking What You Thought You Were?

Get To Know Your Users With Audience Insights From AdWords
Learn how the Audience Insights report feature can help you better target your users...

Remarketing Tips with Bing Ads
Bing Ads remarketing works similarly to Google AdWords’s RLSA...

Case Study: Lowe’s, the customer journey from search to checkout
This week let’s take a look at US home improvement retail chain Lowe’s...

Why Digital Attribution Is An Unsolvable Problem
Most advertisers are left scratching their heads trying to figure out which ad drove the sale...

How We Increased Ppc Conversions 142% By Incorporating Hispanic Marketing
Incorporating Spanish into your paid search strategy can grow conversions...

INDUSTRY TRENDS

Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
Maximum Number Of Text Ads At The Top Of Mobile SERPs Increases 50%...

Facebook Retargeting Spend Increases: New Research
From July 2014 to July 2015, Facebook’s ad revenue increased by 43%...

Meet Ad Replacer, A New Ad Blocker That Switches Out Ads With Content
There’s now a way to replace ads that sit next to content with even more content.

2016 Facebook Advertising Preview: 4 Trends To Act On
Key advertising trends on the social network that marketers should take heed of for 2016...

Marketers Still Struggle with Cross-Channel Measurement
More than one-third of CMO's said they were not currently using robust measurements...

Almost Half of Millennial Moms Primarily Use Mobile to Buy Digitally
Millennial moms more comfortable shopping digitally...