Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF JANUARY 13, 2015

Optimizing Facebook Ads for Lead Generation

After crafting your campaign, placing the conversion code and assigning a budget, it’s time to take it live. Now what? If you don’t lose sight of your key metrics, and stick to the basics, you’ll be well positioned to exceed target goals. Here, I’ll reveal optimization tips for Lead Generation campaigns, learned through running hundreds of campaigns. Read More...

IN THE NEWS

Twitter To Expand Ads To Publishers & Apps, Will Begin Auto-Playing Video
Reported new features headed to Twitter should be well received by both...

Twitter Plans Publisher Rev-Share Program to See Ads in 3rd-Party Apps
Twitter is looking to share Twitter ad revenue with publishers as they like to...

Google Goes All In On “Viewability” For Display And YouTube Ads
Company embracing viewability metric across network in 2015...

Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display...

AdWords Reach Reporting Moves To The Campaigns Tab
Change brings more flexibility to reach and frequency reporting for display...

Google Results For “Car Insurance” Could Look Different Very Soon
As Google prepares to get into the car insurance business, those search...

Microsoft Rolling Out Ads On MSN Apps For iOS And Android
Cross-platform advertising now available in 24 markets...

Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone...

Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text
Change effecting top line ads said to boost click-through rates...

Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google
Many Firefox 34 users manually selecting Google as default search engine...

LEARN SOMETHING NEW

Average Conversion Rate: What’s Average, Anyway?
Conversion rate optimization (CRO) is a huge topic in the PPC world...

An Explanation Of The AdWords Conversion Optimizer Tool
Like most businesses, I’m sure your goal is conversion generation at a...

Determining PPC Budget Growth In 2015 – The State Of Paid Search
If you are new to PPC or a veteran you know that projections are part of...

3 Easy PPC Wins to Start 2015 Off on the Right Foot
A new year is a time to start fresh. While you are likely wading your way...

Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Paid search is (mostly) concerned with gaining conversions. This is great...

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy
We can no longer deny the significance of inbound marketing...

How to Make the Most of Facebook Mobile Ads
Are you paying for visibility on Facebook? Have you tried Facebook...

How to Determine the ROI of Paid Social Media Campaigns
Measuring social media ROI has always been a huge topic for a lot of...

Debunking The Myths Of B2B Display Advertising
Pervasive misconceptions about display advertising have caused...

Four Factors That Affect the Viewability of Digital Display Ads
More than half of digital display ad impressions are not actually seen...

INDUSTRY TRENDS

70% of Marketers Will Spend More on Social Media Ads This Year
Mobile and content marketing also expect big gains...

Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions
Ever wonder how final delivery dates and special options affect online...

75% Of SMBs Say Internet Marketing Is Effective
Columnist Myles Anderson shares key stats from BrightLocal's most recent...

Fraud, Brand Safety Take Center Stage Among Ad Buyers
Programmatic buyers worry about brand safety most, digital buyers about...

5 Key Mobile Marketing Trends For 2015
As we kick off another new year, it’s helpful for marketers to look backward...

Tablet Users to Surpass 1 Billion Worldwide in 2015
Global usage doubled in past three years, but growth expected to slow...

What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015
Has Firefox's switch to Yahoo as the default search engine impacted PPC...

Report: Yahoo Search Share Up After Firefox Deal, Google Down
Nearly 2 point gain comes in December after default search deal with browser...

More 4G Usage Means More Video Streaming
One-third of 4G users watch more mobile video due to subscription...

Number Of Martech Companies Doubles To 2,000 In 2015
Social media and content marketing are among the biggest categories for...