Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF APRIL 7, 2015

Twitter Auto Bidding, Bulk Editing, & More Come to AdStage

This month in AdStage: Automate bidding on Twitter, adjust location based bids on AdWords, utilize the latest LinkedIn targeting features, and more! Read More...

IN THE NEWS

Twitter Begins Pushing Ads Within User Profile Pages
In the ever-expanding push for more advertising space, Twitter has...

Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user...

AdWords to Require Verification for Call & Location Extension Numbers
Ads without verified phone numbers will be disapproved. The post AdWords...

Google Adds App Install Ads To Display Network, Video Install Ads, & More
Enhancements are designed to extend reach, boost engagement and focus...

Google Will Take 55% of Search Ad Dollars Globally in 2015
In 2015, search advertising will account for $81.59 billion worldwide, an...

Expect More Programmatic Ads to Pop Up on Mobile
As programmatic spending maintains strong growth in 2015, marketers...

LEARN SOMETHING NEW

13 Audiences to Target Using Facebook Ads
Not sure which groups of people you should target with your Facebook ads...

Another Twitter Ad Test: A Carousel For App Install Ads
Experiment enables people to swipe through multiple promoted tweets...

Get AdWords To Show The Ads You Want Desired Keywords
AdWords isn’t easy. First you attempt to find just the right keywords, then...

AdWords Call-Only Campaigns – Who Should Use Them?
If a company depends on phone calls above all else, it’s likely to succeed...

Bing Ads Power Tools: Ad Insights
Want to glean deeper insights into your search ad performance...

Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel...

INDUSTRY TRENDS

Mobile Ad Spend to Top $100 Billion Globally in 2016, 51% of Digital Market
The global mobile advertising market will hit two significant milestones...

Mobile Marketer Interest grows in Ad Opportunities for Wearables & More
According to a new study, 76% of brand marketers consider programmatic...

Mobile Video Ads 5X More Engaging Than Standard Banners
Millennial Media says 22 percent of mobile ads on the platform included...

Facebook Accounted For 75% Of Social Ad Spending Globally In 2014
The global social advertising market grew 41% to $15.3 billion in 2014...

New Study Backs Up IAB’s 70% Viewability Threshold Recommendation
Sizmek report identifies several factors that can improve ad viewability...