May 20, 2024
These days, it seems like US politics start and end on Twitter. But is that affecting marketers at all? Keep reading to see what we uncovered for Q3 2019 median CPC, CPM & CTR when we analyzed over 82 million ad impressions and over 1.3 million clicks for ads on Twitter. Be sure to read the Q3 2019 PPC Benchmark Report for additional ad performance trends. Check out our Benchmark Report page for the latest reports by quarter.
Twitter CPC, CPM, & CTR for Q3 2019 at-a-glance
-
Median CPC was $0.40
-
Median CPM was $6.54
-
Median CTR was 1.59%
Twitter CPM gets more expensive
Median CPM continued its upward climb, increasing $1.54 since last quarter, overtaking this time last year by $0.36.
Key Takeaways
- CPM increased by 30.8% since Q2 2019
- CPM increased by 5.8% year over year since Q3 2018
Twitter CTR still on the rise
In Q3 2019 we observed a continued uptick for Twitter CTR, with the median CTR increasing slightly by 2.6% over last quarter, and up 65.6% compared to the same time last year.
Key Takeaways
- CTR increased by 2.6% since Q2 2019
- CTR increased by 65.6% year over year since Q3 2018
Twitter ad trends Q3 2019
6-second video bid unit: Advertisers will be charged only if their ad is viewed for 6 seconds, with pixels at 50% in view. The company said this unit is ideal for marketers who want to complete view metric, but are open to short-form content.
Twitter shares informative video stat: And speaking of video, Twitter shared some interesting metrics in that area. The company revealed that according to their data, a tweet with a video can attract 10x the engagement as a tweet without a video. And don’t worry, you don’t need to hire a video production team to get in on the action. The numbers showed that an amateur-ish video shot on a cell phone can be just as engaging as something that’s more polished.
Download the entire report for all the stats on CPM, CPC, and CTR benchmarks for Facebook, Instagram, LinkedIn, Google Ads, Google Display Network, YouTube, and Microsoft Advertising Ads.