Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF JUNE 16, 2015

New lead generation can be one of the most inefficient forms of B2B advertising; especially if the prospect has never heard of your company. A report from Forrester cites that an average of only .75% of B2B organizations’ leads turn into closed revenue. Those odds present a considerable challenge for advertisers to generate a positive return on ad spend. Read More...

IN THE NEWS

Twitter Launches Ad Targeting Based on User’s Installed Apps
Twitter is launching a brand new type of ad targeting that allows users to...

Only AdWords Editor 11 Will Be Supported At End Of June
Versions 10.6 and older will sunset June 30th. The post Only AdWords...

Google Changes Shopping Campaign Feed Specs; What You Need to Know
Yesterday, Google announced a number of changes to their feed...

Upcoming changes to Paid and Organic Query report
We are updating the Paid and Organic report to include only text ad...

Bing Ads Testing Call to Action Boxes in Top Search Results Ads
Bing Ads is testing this eye catching ad at the top of the search...

Retail Revolution: Steps to Mastering Facebook Dynamic Product Ads
Intending to take on Google and Amazon in the e-commerce space...

LEARN SOMETHING NEW

How To Tell If You Need Time Of Day Bid Modifiers
Ignoring hourly bid modifiers is either hurting you directly, by spending...

5 Questions To Identify Missed Opportunities In Your PPC Account
Think you've maximized your PPC potential? Think again. Columnist...

Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change. Interesting seems like...

Top Performer Campaigns: Case Study of Hipster PPC
Read on for the story of a Top Performer campaign and what it took...

Getting Creative With PPC Ad Copy & Testing
Contributor Purna Virji provides a full recap of one of the top PPC...

Gauging The Impact Of The AdWords Countdown Customizer
Have you been using the countdown customizer to spice up your...

Dynamic Advertising: The Key To Scaling Personalized Ads
In his article on our sister site, Marketing Land, columnist Matt Ackley...

Scaling Programmatic Advertising With Dynamic Ads
Collecting data is easy -- finding smart ways to use it to deliver better...

One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the...

Why Learnings From The ‘90s Banner Ad Still Apply Today
The technology behind display advertising remains a key underpinning...

5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent...

How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this...

Analyzing The Results Of Various LinkedIn Targeting Techniques
LinkedIn offers many ways to target users based on the...

INDUSTRY TRENDS

Top 10 YouTube Video Ads In May
Supercell, the app developer behind Clash of Titans and Boom Beach...

How CPG Advertisers Stack Up for Digital Video
Consumer packaged goods (CPG) brands lead other industries when it...

Cards Are Fueling In-Stream Ad Growth & Transforming Digital Advertising
In-stream native advertising is thriving with the rise of mobile...

US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015
Another record-breaking quarter for US digital ad spending. The post...