Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF APRIL 14, 2015

When you’re tracking conversions with multiple systems, you’ve probably noticed that the numbers never quite match up. While this can be extremely confusing, do not panic! It’s completely normal to see some slight discrepancies between your conversion metrics across various systems. Why? Because, different tracking solutions use different attribution models.

In this blog post, we’re going to explain what attribution models are, how attribution works with the AdStage pixel, and why we’ve built it this way. Read More...

IN THE NEWS

Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both...

Google’s Annual AdWords Livestream Set For May 5th
New product announcements will stem from mobile's prominent role...

Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the...

Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with...

Facebook To Showcase New Video Ad Product “Anthology” At NYC Event
Facebook's presentation will take place at the company's Astor Place...

Facebook just filed a fascinating patent that could seriously hurt Google’s ad revenue
Facebook CEO Mark Zuckerberg.Facebook has filed a fascinating patent...

YouTube Plans Launch of Ad-Free Subscription Service by End of Year
It appears that the rumored ad-free subscription for YouTube is closer...

YouTube Brings Cards To TrueView Ads To Boost Interaction
Cards will be available across screens. Advertisers will pay per views...

Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting
Personas harness data based on activity among heavy users of particular...

The Future of Cross-Device Search: Better Targeting
Multidevice search is causing key shifts in user behavior while...

LEARN SOMETHING NEW

5 PPC Optimization Strategies You Should Be Doing But Probably Aren’t
As a search account manager of some pretty savvy clients, I frequently...

PPC RFPs: Balancing Value & Investment
RFPs in the PPC world can be difficult and trying for both the client...

Target New Audiences Through Paid Search
PPC provides a highly controllable channel from which you can test...

6 Tips to Reduce Bounce Rates in Google AdWords
Bounce rate refers to the number of people who land on your website...

How To Simplify Manual Campaign Tracking In Google Analytics
Contributor Jane Morgan shares comprehensive advice for ensuring your...

How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static...

3 Easy AdWords Reports You Might Not Be Using
Check out these 3 simple reports you can pull from AdWords to...

5 Tips to Leverage Yahoo Gemini for Mobile PPC
Yahoo Gemini has emerged as an intriguing channel that is a hybrid...

3 Ways To Decrease CPA Without Tanking Volume
While many front-end metrics (CTR, CPC, etc.) lead to better overall ...

Easier reporting for multiple campaign types
Over the next few weeks, we’ll be rolling out three new features to help...

Supporting a Successful Client/Agency Relationship
Soft skills" have become more and more important in the ways...

INDUSTRY TRENDS

Mobile Beats Desktop for Ad Viewability
Mobile-specific-sized display ads are generally more viewable than...

Millennials Adept at Filtering Out Ads
Millennials have been born and raised in the age of technology, and...

Programmatic Buyers Demand Placement Transparency
While programmatic advertising continues to boom, buyers still face...

Facebook Video To Overtake YouTube In 2015 Advertising Plans
Facebook is poised to overtake YouTube as the leading video advertising...