Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.

FOR THE WEEK OF MAY 5, 2015

If your LinkedIn Ads are suffering, or you’re just getting started on the platform, we’ll be hosting a free webinar series for LinkedIn Ads to teach you how to be successful on the network. Read More...

IN THE NEWS

Voice Search Changes PPC Forever
One of the most impressive features of the Motorola Moto X when it...

Upcoming changes to mobile app install ads on the Search Network
As part of our ongoing effort to improve app promotion features in...

Sneak Peek Into AdWords’ New Multidimensional Reports
Google has begun rolling out its new Report Editor to AdWords accounts...

Is Google Showing Fewer Ads Per Search?
Columnist Mark Ballard explores both first- and third-party data...

Will Potential New Google Ad Service Boost Personalized Results?
Who has more data about Internet users than Google? The stores...

Microsoft Cracking Down on Misleading Ads in Internet Explorer & Edge
Despite having announced plans for their new browser Edge...

Facebook Adding Video Option For Desktop App Install Ads
445 million people a month play mobile and desktop games on Facebook...

Twitter Makes Promoted Tweets Less Obvious
Twitter has removed the yellow badge from its Promoted Tweet ad....

LEARN SOMETHING NEW

3 AdWords Reports That Every Search Marketer Needs To Stay Competitive
Looking for additional insights to improve your paid and organic...

Helping small businesses reach new customers with Google Shopping
When it comes to attracting customers, small businesses know...

A Study Of Quality Score And Recommendations We Can Act Upon
We are always trying to improve quality score, theorizing the factors...

Personal B2B PPC – 5 Things You Need to Ensure Success
Marketing in the B2B world isn’t easy. And with paid search, it...

Use PPC To Help Build And Optimize Your Email Lists
It’s easy to use PPC to build email lists, which is the core...

Defining Success for PPC Efforts
When entering into a new client/agency relationship, setting expectations...

5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition
Here are five ways you can use competitive PPC intelligence to...

6 Strategic Tools Your PPC Agency Should Be Providing
While performance and optimizations are a big part of the relationship...

5 Principles For Making Programmatic Creative Work
As digital advertising continues to evolve, how do you deliver on...

Finding Creativity In The Age Of Programmatic
Despite the naysayers, programmatic doesn't have to crush creativity...

6 Search Tips For Travel Advertising Success
Advertisers in the hospitality vertical, don't miss columnist John...

INDUSTRY TRENDS

The Shifting Landscape of Facebook Advertising
Our latest Facebook ads data shows that marketers are putting more...

It Still Pays to Have Multiple Match Types for the Same AdWords Keyword
Since the launch of mandatory close variant matching in AdWords, we’ve...

Paid search is still frustrating for searchers
When I speak to groups, I often ask how many people never click on paid...

Advertisers Focus on Original Digital Video Programming
The shift from TV to digital video viewing is forcing advertisers...

67% of Ad Buyers: Original Digital Video Will Rival Original TV Programming
Buyers say more ad dollars will flow to digital video according to...