An increasing number of marketers are embracing full-funnel marketing. Changes in the buyer’s journey mean that marketers must be delivering relevant messages throughout the path to purchase. And that requires a deeper understanding of full-funnel marketing.

Tune into on the demand The Sweet Spot of True Measurement , a recorded video broadcast hosted at LinkedIn HQ, to learn:

• The difference between metrics and analytics and how to take advantage of both
• What full-funnel marketing is and how your company can leverage it
• Goals, tactics, and metrics for reaching prospects in the upper funnel vs. the lower funnel
• LinkedIn's unique approach to full-funnel marketing
• How to effectively use the full range of LinkedIn Marketing Solutions in the upper and lower funnel